Amazon Marketing Cloud vs. Easyinsights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Marketing Cloud
Score 8.6 out of 10
N/A
Amazon Marketing Cloud (AMC) is a cloud-based clean room solution in which advertisers can perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.N/A
Easyinsights
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
EasyInsights is a Platform built for the performance marketers to activate their first party data and Provide accurate attribution. It also integrate with various CRM to enable to real time data update on ad platforms. EasyInsights is a solution to poor data signals, inaccurate attribution, and wasted ad spend. For those struggling to scale ROAS in performance marketing, EasyInsights helps fix the data foundation. Here’s how EasyInsights supports marketing…
$250
per month
Pricing
Amazon Marketing CloudEasyinsights
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Amazon Marketing CloudEasyinsights
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon Marketing CloudEasyinsights
Best Alternatives
Amazon Marketing CloudEasyinsights
Small Businesses
Agency Analytics
Agency Analytics
Score 9.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon Marketing CloudEasyinsights
Likelihood to Recommend
8.3
(3 ratings)
-
(0 ratings)
Usability
7.3
(3 ratings)
-
(0 ratings)
User Testimonials
Amazon Marketing CloudEasyinsights
Likelihood to Recommend
Amazon AWS
Amazon Marketing Cloud is best for multi-touch attribution, cross-channel performance measurement, and sophisticated audience segmentation. It assists brands in optimizing ad strategies through the analysis of customer journeys. It is less appropriate for real-time optimization because of data latency, small advertisers who lack data skills, and direct audience activation, which needs manual integration.
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Easyinsights Private Limited
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Pros
Amazon AWS
  • A customer sees an ad for a smartwatch on Amazon, searches for reviews online, and later purchases it after seeing a remarketing ad. Amazon Marketing Cloud helps analyze and credit each step in this journey.
  • Analyzing past purchase data, any company in india can segment frequent buyers of organic food products, allowing advertisers to target them with personalized promotions.
  • track prices, stock etc
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Easyinsights Private Limited
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Cons
Amazon AWS
  • It can add third party product services other than aws home ground applications
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Easyinsights Private Limited
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Usability
Amazon AWS
I give Amazon Marketing Cloud an 8 for usability. It is incredibly powerful at data insights and analytics, but the use of SQL queries gives non-technical users a steep learning curve. And the 24-48 hour data delay handicaps real-time decision-making. But its advanced attribution analysis and audience segmentation make it a godsend for optimizing ad performance.
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Easyinsights Private Limited
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Alternatives Considered
Amazon AWS
Since I haven't used other marketing analytics software, Amazon Marketing Cloud might seem like the standard. While it provides deep insights, its usability could be improved with simpler dashboards, automation, and real-time data. Comparing it with other tools in the future may help identify areas where it excels or falls short
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Easyinsights Private Limited
No answers on this topic
Return on Investment
Amazon AWS
  • Amazon Marketing Cloud showing great impact on our ROI and it is helping us and our customers to reduce TCO over the period of time
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Easyinsights Private Limited
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ScreenShots

Easyinsights Screenshots

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