Amazon Seller Central vs. Helium 10 vs. Structured

If you want to sell online, there is no more powerful platform than Amazon. Other marketplaces, like Walmart, are simply not as good at reaching a massive amount of sellers. In our experience, selling on Amazon has not detracted from standard website sales and has enabled us to tap into an entirely new market of potential buyers

Incentivized

Any Amazon seller or company who's products are sold on Amazon would benefit from this. It gives incredible insights into different product niches as well as specific product sales and trends. It also is also very helpful to see what key words a competitor is ranking on better than you and how you can improve your listings.

Incentivized

StructuredWeb's team was professional, easy to work with, and experts in what they do. They guided us well throughout the process and kept open, frequent communication between our teams.

• Product sales history
• Keyword research
• Inventory Management

Incentivized

• Makes it easy for vendors to load their go-to-market assets to the centralized platform.
• Makes it easy for partners to find vendor-created assets in a centralized location.
• Makes our cloud marketplace more sticky since both vendors and partners can easily create, distribute, and co-brand go-to-market assets.

• Sometimes product sales history is not avaible
• Product sales data can not be separated from varieated listings

Incentivized

• Need to be able to have a self-serve model for quick platform adoption
• Internal training needs time and coordination

Incentivized

If your product is on high demand and you find a well-built listing (if you are not the manufacturer or authorized brand representative). It is very difficult to correct listings if you are a reseller only. Seller support and seller forums are useless to get any help since seller support agents only wants to close support tickets and experienced sellers on forums are usually sarcastic.

Incentivized

Helium 10 was recommended to me by a very successful Amazon seller and business owner so I did not do much looking. I know Jungle Scout is similarly priced and capable. I have someone in my network now that uses it. Sometimes I will ask them to run ASIN data for me when H10 is being inconsistent and it seems to be able to produce a good report for me.

Incentivized

StructuredWeb is more flexible and customizable than other products the company has used in the past. Campaigns move more quickly. It has allowed us to grow at scale. The data reporting is much more robust, which allows for a constant feedback loop to optimize our work. Our channel partners seem to appreciate the ease of use, as well.

• It has allowed us to identify new products to sell
• It is lacking in some of its specific sales data

Incentivized

• It's the perfect go-to-market tool.
• Great support staff