Amazon Simple Notification Service (SNS) vs. RTI Connext vs. WebEngage

The Amazon SNS service is well suited to support event notifications, monitoring applications, workflow systems, time-sensitive information updates, and mobile applications that generates or consumes notifications. It can be used to relay time-critical events to mobile applications and devices. It provides significant advantages to developers who build mobile applications that rely on real-time events. It is not well suited for hybrid cross platform mobile application frameworks at this juncture. An optimal version to meet the needs of a cross platform mobile developer is needed as generally the frameworks are not meant to manage real-time events. It is also not suited for cases where the queue management needs improvement or requires special workflows/tooling.

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WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

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• Built in for quicker setup within AWS ecosystem.
• Trusted as you control the users and configuration via IAM and easy access controls.
• Can be sent to S3 simple storage or for long term storage if required.
• Can be used in many regions, same configs.

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• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

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• At times you receive access denied errors which are annoying.
• Rarely do you receive internal failure errors where you can't access the information. It is rare but it does happen.
• You are required to add an MWS Authentication Token every so often. I wish it would pull that information automatically for you so you don't have to go searching for it.

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• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

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It is useful for applications developed using event driven architecture. It helps in tracking and logging the events in a very timely and efficient manner. The dashboards are a little difficult to implement. But overall it is very easy to integrate with other AWS services like Lambda, API GW, S3 and DynamoDB. The permissions to access should be resolved before using it.

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Amazon Simple Notification Sevices (SNS) support depends on your usage pattern and definitely on your support plan as an enterprise with AWS. Before reaching out to support you should read their documentation, as they have mentioned almost all the common issues and their solutions there. However, for specific issues, they generally respond in 1-2 business days.

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Amazon’s SNS is incredibly easy to set up compared to the
more powerful, but complex, Kafka flavours.

SNS’s core advantages are –

· no setup/no maintenance

· either a queue (SQS) or a topic (SNS)

· various limitations (on size, how long a message lives, etc)

· limited throughput: you can do batch and concurrent requests, but still
achieving high throughputs would be expensive

· SNS has notifications for email, SMS, SQS, HTTP built-in.

· no "message stream" concept Overall, it would be the best choice to get into the concepts of Pub/Sub concepts as although it has limitations it can provide significant capabilities and solutions

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WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

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• Amazon Simple Notification Service (SNS) saved us a lot of extra coding time by providing straightforward functionality we needed in our ad campaign automation tool.
• Amazon Simple Notification Service (SNS) allows us to maintain a consistent, serverless model within our applications.

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• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

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