New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
DaVinci Resolve
Score 9.4 out of 10
N/A
Australian company Blackmagic Design offers their video editing application DaVinci Resolve for a wide range of high quality ultra HD effects, render queue, and video uploading options among other features.
Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
I learned so much from this instructional exercise, and I appreciated how the educator is an expert all-day colorist. The section on sound reduction was particularly instructive. I noticed a few inconsistencies between certain methodologies in this instructional exercise and approaches suggested in the Advanced Color Grading in Resolve 15 instructional exercise (e.g., where to place sound reduction in the hub tree), but this is to be expected given that there is no one right way to do any of this. I also learned a lot about Resolve's "Restoration" modules for working with authentic film. This instructional exercise will come up again and again in my work.
Comprehensive - It has video editing, motion graphics, audio, and export tools in one package. It's probably more than most people need, but you don't have to use all of the tools.
Platform and format agnostic - I like that I can work on projects on Mac or PC, and there are regular updates for new codecs and cameras. You can edit pretty much any format with no compatibility worries.
Price - They offer a free version which has most of the functionality. It's a great way to try before you buy and learn the tools. The final price is only $300 per license for the full product. It's a bargain for everything you get, and you don't feel like you're not getting your money's worth, even if you don't use all of the tools.
Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
Some areas of Resolve can leave inexperienced users feeling a bit handicapped. Multiple user sign-ins can be confusing, and determining where to place the database of users might need troubleshooting. The exporting workflow is a bit finicky and will need to be learned to use for even simple capabilities.
Resolve is not friendly on a single screen editing workflow, and even worse on a laptop. Ideally, an editor has multiple screens in the first place, but because a colorist needs to see scopes and monitor, handling both on the same screen, along with all tools is a challenge. This software is best with more screens.
While the NLE capability of Resolve makes for a quick editing workspace, my little experience with it leads me to the conclusion that unless someone desires a completely free alternative to other NLE software, Resolve is not your best friend. Other programs are better.
I give it 9 out of 10 because I have been using Resolve since 2013 and am happy to see its evolution over the years. The Blackmagic team has really done a great job to make it better on a year-on-year basis. I like its workflow, that it has all a video editor needs, like transcoding, supporting a wide range of codes, video editing capabilities, a professional color grading suite, and improved Fusion and Fairlight, and in the end its export and mastering capability i can export pretty much every formate from it.
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Not only do they have classes available in Los Angeles, but they'll also allow you to work from home with the manual and demo materials, and then let you test out to get a certification. They get back to you quickly when you email, and they've got a "family" approach to customer service, they make you feel like you're important to them.
We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
It has a free version that is very complete. It lets everyone on the team use a lot of very good tools for video editing that would be very expensive while using other solutions that are equally excellent but not as generous. The cost is a very good reason but not the only one, the software is actually really good.
Most of my videos are not public which is shown to clients. There is a clear improvement of quality which impacts the client interest. It's difficult to put a number but I am much more confident in showing our videos in the sales pitch.
