Animoto - Agile Video Tool For Capturing What Your Audience Wants!
Jackie Bassett | TrustRadius Reviewer
November 20, 2018

Animoto - Agile Video Tool For Capturing What Your Audience Wants!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Animoto

Animoto is used most in our marketing division, specifically w/in our Millennial strategic business unit (SBU). We have a "Who I Am" forum where our target audience answers that singular question. Not surprisingly, many struggle with narrowly defining that answer. We offer that they submit a video that captures the answer, but those can be challenging for them too.

So, we use Animoto to encapsulate, in pictures, that answer for them because it's very easy for this audience to send us a few of their favorites. We have found that, once we upload those pics in Animoto and add some of the text they do share, 100% of those we send the "Animoto'd" video back to them are able to say "Yes - that's exactly who I am!" It has really had an impact on getting this audience to open up and define their "Who I Am" more clearly.




  • Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
  • Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
  • Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
  • Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.
  • I would suggest taking the limits off how many images can be used. Images are the core purpose and only serve to make the product more successful at delivering to its true purpose.
  • Adding even more templates. We wanted to find guitar music and though we really liked what we chose, we did not feel there were enough choices.
  • 100% of those in our target audience, who struggled to answer our Who I Am question, converted to "Yes - that's who I am" once we started using Animoto.
  • Used it to testfly proposed changes to our own internal processes too which helped gather greater input into those changes we might not have caught beforehand.
We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
If you have a really good idea, and you'd like to either ensure others value it too, Animoto is the ideal solution.

For example, you want your team to change the way they work on a certain project. Create the scenario in Animoto on how that change would create exactly the work-life they really want. Then, collect feedback as perhaps your really good idea could actually be made even better. Then, redo the video with those changes and replay it to that same audience. You'll get much better adoption from your team when you do execute that change.