Animoto vs. Lightworks

Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.

Incentivized

It's best for editors that are beginning their career due to the easy way to learn this. However, you have to buy the license to be able to use and learn all of these great features. I can't seem to find scenarios where it would not be appropriate, this is an excellent, easy tool to work with.

Incentivized

• Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
• Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
• Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
• Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.

Incentivized

• Drag and drop all videos easily.
• Easy to split videos and strip.
• You can work with multiple sequences.

Incentivized

• As it is online so sometimes it lags but I think in future updates this problem will be solved
• limited editing features that sets boundary for us.
• Its premium version has more features but it is quite expensive

Incentivized

• I have had it crash on me while using; thought content is saved
• The user interface could be updated/modernized
• Hot-keys commands are not always intuitive

Incentivized

We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.

Incentivized

iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.

Incentivized

iMovie is a great tool for Mac users and provides a lot of simple drag/drop elements with video editing. However, it is incredibly restrictive if you want to customize your video. With Lightworks, I can easily add text on a screen, captions, transitions, change the framerate and more. No matter the video project, I have been able to find a solution using Lightworks.

Incentivized

• Positive as it is so simple to use, and even helps discover where a creative student would benefit far more with a more focused visual.
• Positive as it is - seriously easy to drop in content and create a video short on any topic, in literally minutes!

Incentivized

• It has helped us create more video content that we had not been able to do in the past
• Given that we can use the free version in almost every situation, there has been no direct cost to use

Incentivized