Animoto vs. Lightworks

Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.

Incentivized

Lightworks is a great tool for a non-designer to use because it provides a number of tools and capabilities that can be quickly learned. For someone who is an advanced video editor, it may not provide every tool they will need. Given how much can be accomplished through the free version, I think it's a great tool for making simple videos for social media, YouTube and other basic applications.

Incentivized

• Online editor, no download required.
• Music library to add sound to your video.
• User friendly tools in the interface.

Incentivized

• Drag and drop all videos easily.
• Easy to split videos and strip.
• You can work with multiple sequences.

Incentivized

• Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
• For the price , it is a great deal as is.

Incentivized

• I have had it crash on me while using; thought content is saved
• The user interface could be updated/modernized
• Hot-keys commands are not always intuitive

Incentivized

We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.

Incentivized

We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.

Incentivized

Adobe is a great tool that is very competitive and I still use it depending on what PC I have on hand and how fast the job needs to get done but I selected Lightwork because I think that it is less complicated to browse and was able to learn the shortcuts fast, making my time more productive.

Incentivized

• we created many video clips that deliver the exact message we want to the audience leads to more business and more profits for us.
• Good for beginners to start making their own videos
• free version of this software put watermark while exporting videos.

Incentivized

• It has helped us create more video content that we had not been able to do in the past
• Given that we can use the free version in almost every situation, there has been no direct cost to use

Incentivized