Animoto vs. PowerDirector

Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.

Incentivized

Definitely suited for a business that has a presence on the internet. It is a relatively easy program to use and will make your video quality look professional. It doesn't matter what business you are into, if video is something that will take your company to another level than this is a good program to get the job done.

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• Online editor, no download required.
• Music library to add sound to your video.
• User friendly tools in the interface.

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• Quick and easy video and audio editing.
• Great transition options.

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• Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
• For the price , it is a great deal as is.

Incentivized

• The advertisements to upgrade need to go. I understand you guys gotta make money but I already paid for the product I have and I don't need a popup every time I open the program telling me there is an upgrade available for $xx.99.
• Better documentation on how to use certain plugins.
• DirectorZone is pointless.

Incentivized

We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.

Incentivized

Again, I haven't tried a whole lot of different video editing software over the years, but of the ones I tried, PowerDirector seemed to be the right fit for me and the team I worked with. It helped solve the need for tutorial videos and it allowed us to create a bunch of videos in a very small time frame. I recommend it especially for people without a lot of video editing experience

Incentivized

We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.

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I choose PD because it is user-friendly and easy to learn.

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• we created many video clips that deliver the exact message we want to the audience leads to more business and more profits for us.
• Good for beginners to start making their own videos
• free version of this software put watermark while exporting videos.

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• Fast turn around on editing.

Incentivized