TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppLovin Exchange (ALX)

    Score6.9 out of 10
    N/AAppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.N/A

    Tapjoy

    Score8 out of 10
    N/AN/AN/A
    Pricing
    AppLovin Exchange (ALX)Tapjoy
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AppLovin Exchange (ALX)Tapjoy
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    AppLovin Exchange (ALX)Tapjoy
    Small Businesses
    Google AdMob
    Score6.8 out of 10
    Google AdMob
    Score6.8 out of 10
    Medium-sized Companies
    No answers on this topic
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    Enterprises
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    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AppLovin Exchange (ALX)Tapjoy
    Likelihood to Recommend
    8.0
    (4 ratings)
    8.0
    (2 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.8
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    AppLovin Exchange (ALX)Tapjoy
    Likelihood to Recommend
    AppLovin
    AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.
    Incentivized
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    Tapjoy
    Tapjoy is awesome when you wish to advertise your app. User traffic can be achieved through campaigns. The engagement rate can be increased, which in turn increases business sales. The smart search option is very accurate and time-saving; I was able to search the term like ticket id. High revenue can be achieved.
    Incentivized
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    Pros
    AppLovin
    • ROI
    • Growth
    • Monetization
    Incentivized
    Read full review
    Tapjoy
    • Get installs at the correct target
    • Easy of use
    • Big inventory
    Incentivized
    Read full review
    Cons
    AppLovin
    • Their support is very slow.
    • Inventory prices can be a bit high.
    • They need better anti-fraud controls.
    Incentivized
    Read full review
    Tapjoy
    • long term retention can be improved.
    • Little confusing navigation.
    Incentivized
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    Usability
    AppLovin
    AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.
    Incentivized
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    Tapjoy
    No answers on this topic
    Support Rating
    AppLovin
    AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts
    Incentivized
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    Tapjoy
    No answers on this topic
    Alternatives Considered
    AppLovin
    Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.
    Incentivized
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    Tapjoy
    They have very different model of business, but I would use TapJoy as a complement of this other products. So you can expand the inventory where you buy ads and be able to scale more rapidly the growth of your mobile app.
    Incentivized
    Read full review
    Return on Investment
    AppLovin
    • It has had a positive impact on my business objectives
    • It has helped me grow exponentially
    • It has provided a way for me to expand my business
    Incentivized
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    Tapjoy
    • UI/UX is little confusing.
    • Rewards are less.
    Incentivized
    Read full review
    ScreenShots