AppTweak vs. Flurry Analytics (discontinued)

It is the best tool to understand the potential volume of keywords in the market and track your keywords ranking and competitors' keywords ranking. It is not so good for market research as downloads and revenue, but the company is working on it with their Market Intelligence tool. I tried it but didn't explore it fully.

Incentivized

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.

• analyze competitor data
• provide suggestions for keywords
• great for people who are just starting with ASO

Incentivized

• Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.

• The ranking history graph isn't that great looking
• Our data is also tracked by competitors using this tool.
• Pricing of the tool can be worked upon as its costly.

Incentivized

• There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
• Could be nice to have more reporting screening options.

Incentivized

Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)

I prefer AppTweak with simple UI and accurate estimates for keywords, and easy navigation, and it fulfills all my expectations.

Incentivized

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.

Incentivized

• Been using it from the very beginning so can't say what it would be like without it.

Incentivized

• Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
• Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
• Tracking time spent within an app can give an idea as to how popular the app is.