What users are saying about
7 Ratings
13 Ratings
7 Ratings
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Score 8.6 out of 100
13 Ratings
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Score 8.2 out of 100

Attribute Ratings

  • Ataccama ONE is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Ataccama ONE

100%
1 Rating
8.3

LiveRamp

83%
3 Ratings

Usability

10.0

Ataccama ONE

100%
1 Rating

LiveRamp

N/A
0 Ratings

Support Rating

10.0

Ataccama ONE

100%
1 Rating

LiveRamp

N/A
0 Ratings

Likelihood to Recommend

Ataccama

After evaluating many of the leading data governance/management tools in the industry, Ataccama ONE quickly became a front-runner for our firm's needs and requirements. I particularly like how Ataccama focuses on investing a portion of its revenue on user-suggested enhancements - they truly want to grow with their clients, which is what we were looking for.
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LiveRamp

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
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Pros

Ataccama

  • It is one of the leading data quality tools in the industry, in our opinion.
  • Offers free data profiling.
  • Integrates with other tools for complete end-to-end lineage.
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LiveRamp

  • The interface makes sense and is usable.
  • Automated cleansing.
  • Can assist in revenue generation for website.
  • Great customer support.
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Cons

Ataccama

  • Does not support as wide of a tech stack range as I would like.
  • It would be nice if it came with a user hotkey function out of the box.
  • Having concurrent user usage licenses would be ideal.
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LiveRamp

  • Better UI
  • API connectivity
  • More complex ETL processes
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Pricing Details

Ataccama ONE

Starting Price

Editions & Modules

Ataccama ONE editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    LiveRamp

    Starting Price

    Editions & Modules

    LiveRamp editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Ataccama

      One of the key factors in our choice to onboard Ataccama was its usability - general end users have everything at their fingertips, it is not difficult for IT developers to setup the tool, and it has been an overall pleasure.
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      LiveRamp

      No answers on this topic

      Support Rating

      Ataccama

      Support has been excellent to date - very user friendly and knowledgeable to help support our needs and issues as they arise.
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      LiveRamp

      No answers on this topic

      Alternatives Considered

      Ataccama

      Ataccama ONE was a clear winner during our evaluation of many other products/vendors. Their offering was the best suited for our needs, and they are a company that we want to grow with over time.
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      LiveRamp

      LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
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      Return on Investment

      Ataccama

      • With Ataccama ONE our users can trust the data and learn more about it quickly and easily.
      • Management can focus on other priorities knowing that the data is well-governed.
      • Having transparency around the data has been a key benefit to our users.
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      LiveRamp

      • Has helped us to be able to monetize website.
      • Saves us a lot of time and thus money.
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