Ataccama ONE vs. LiveRamp

After evaluating many of the leading data governance/management tools in the industry, Ataccama ONE quickly became a front-runner for our firm's needs and requirements. I particularly like how Ataccama focuses on investing a portion of its revenue on user-suggested enhancements - they truly want to grow with their clients, which is what we were looking for.

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

• It is one of the leading data quality tools in the industry, in our opinion.
• Offers free data profiling.
• Integrates with other tools for complete end-to-end lineage.

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• Does not support as wide of a tech stack range as I would like.
• It would be nice if it came with a user hotkey function out of the box.
• Having concurrent user usage licenses would be ideal.

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

One of the key factors in our choice to onboard Ataccama was its usability - general end users have everything at their fingertips, it is not difficult for IT developers to setup the tool, and it has been an overall pleasure.

Support has been excellent to date - very user friendly and knowledgeable to help support our needs and issues as they arise.

Ataccama ONE was a clear winner during our evaluation of many other products/vendors. Their offering was the best suited for our needs, and they are a company that we want to grow with over time.

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

• With Ataccama ONE our users can trust the data and learn more about it quickly and easily.
• Management can focus on other priorities knowing that the data is well-governed.
• Having transparency around the data has been a key benefit to our users.

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized