AtomicWriter vs. Optimizely One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AtomicWriter
Score 7.4 out of 10
N/A
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A
Optimizely One
Score 8.5 out of 10
N/A
Optimizely One is an operating system for marketing and digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with AI.N/A
Pricing
AtomicWriterOptimizely One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AtomicWriterOptimizely One
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
AtomicWriterOptimizely One
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AtomicWriterOptimizely One
Content Creation
Comparison of Content Creation features of Product A and Product B
AtomicWriter
10.0
1 Ratings
21% above category average
Optimizely One
-
Ratings
Ideation10.01 Ratings00 Ratings
Approval workflows10.01 Ratings00 Ratings
Content collaboration10.01 Ratings00 Ratings
Content calendar10.01 Ratings00 Ratings
Network for content licensing/production10.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
AtomicWriter
9.4
1 Ratings
15% above category average
Optimizely One
-
Ratings
Content hub10.01 Ratings00 Ratings
Forms / Gated content10.01 Ratings00 Ratings
Embedded CTAs10.01 Ratings00 Ratings
Content distribution9.01 Ratings00 Ratings
Content automation8.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
AtomicWriter
8.2
1 Ratings
5% above category average
Optimizely One
-
Ratings
Audience profiling and targeting7.01 Ratings00 Ratings
Closed-loop tracking and reporting9.01 Ratings00 Ratings
Content performance analytics8.01 Ratings00 Ratings
Campaign optimization dashboard9.01 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings
Best Alternatives
AtomicWriterOptimizely One
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Progress Sitefinity
Progress Sitefinity
Score 7.7 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Tridion
Tridion
Score 9.0 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AtomicWriterOptimizely One
Likelihood to Recommend
10.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
AtomicWriterOptimizely One
Likelihood to Recommend
Atomic Reach
AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
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Optimizely
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Pros
Atomic Reach
  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
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Optimizely
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
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Cons
Atomic Reach
  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
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Optimizely
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
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Alternatives Considered
Atomic Reach
No answers on this topic
Optimizely
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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Return on Investment
Atomic Reach
  • Nothing at all
  • -
  • -
Read full review
Optimizely
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
Read full review
ScreenShots

Optimizely One Screenshots

Screenshot of Admin CenterScreenshot of Optimizely Content Management System Content EditorScreenshot of Optimizely Content Management System Content PreviewScreenshot of Integrations App DirectoryScreenshot of Reporting DashboardScreenshot of Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.