Aurea List Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea LM
Score 5.9 out of 10
N/A
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A
Pricing
Aurea List Manager
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Aurea LM
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Aurea List Manager
Considered Both Products
Aurea LM
Chose Aurea LM
Templates: from experience with other programs you have no control over the templates, and it's difficult to create your own.
LM has the ability to send big files and attachments, those other programs limit sending size.
LM has excellent reports, there are limits with the …
Chose Aurea LM
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any …
Chose Aurea LM
I have begun evaluating other systems. Our version of Lyris is outdated and not providing the marketing results I need day-to-day. I have had the opportunity to trial run SubscriberMail, which has been fantastic.
Features
Aurea List Manager
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
Ratings
8% below category average
WYSIWYG email editor7.00 Ratings
Dynamic content6.20 Ratings
Ability to test dynamic content6.20 Ratings
Landing pages7.90 Ratings
A/B testing10.00 Ratings
Email deliverability reporting6.20 Ratings
List management8.10 Ratings
Triggered drip sequences8.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
Ratings
8% below category average
Dashboards7.10 Ratings
Standard reports7.10 Ratings
Custom reports7.10 Ratings
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Aurea List Manager
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User Ratings
Aurea List Manager
Likelihood to Recommend
6.0
(0 ratings)
Likelihood to Renew
2.0
(0 ratings)
Support Rating
5.0
(0 ratings)
Implementation Rating
5.0
(0 ratings)
User Testimonials
Aurea List Manager
Likelihood to Recommend
It's a good fit for companies that have several departments that need separate mailing lists under the same domain. LM is an excellent Discussion List Medium: plenty of features (all open to customization), has searchable archives and easy for members to use. No drop and drag features, does not look up-to-date considering what it can do. Template creation can be a pain. It does do marketing, Unit Price, Quantity, Product/SKU#, Interest Stage and Interest Points. You can use a purchasing script or shopping cart application can then dynamically update these variables with information about the customer's purchase, which then is sent to LM However it takes some effort to set this up.
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Pros
  • You can create customized reports based on your needs for each mailing.
  • It handles Bounces great
  • Affordable, based on other options out there we have found Lyris to be more affordable in the long run.
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Cons
  • Interface, needs a modern look.
  • HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
  • Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.
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Likelihood to Renew
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
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Support Rating
I have not needed to utilize customer support during my use of Lyris LM.
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Implementation Rating
I was not part of the implementation process.
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Alternatives Considered
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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Return on Investment
  • Improved large communications
  • Improved speed of communication
  • Improved ease of communication
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ScreenShots