Aurea List Manager, email here.
July 28, 2017

Aurea List Manager, email here.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Aurea List Manager (formerly Lyris LM)

Aurea ListManager is being used to manage and distribute information for various retail industries.
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
  • Interface, needs a modern look.
  • HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
  • Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.
  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Templates: from experience with other programs you have no control over the templates, and it's difficult to create your own.
LM has the ability to send big files and attachments, those other programs limit sending size.
LM has excellent reports, there are limits with the others.
I like the fact that Mailchimp has seemly more options, but the cost as your list grows, is not comparable.
It's a good fit for companies that have several departments that need separate mailing lists under the same domain.

LM is an excellent Discussion List Medium: plenty of features (all open to customization), has searchable archives and easy for members to use.

No drop and drag features, does not look up-to-date considering what it can do.

Template creation can be a pain.

It does do marketing, Unit Price, Quantity, Product/SKU#, Interest Stage and Interest Points. You can use a purchasing script or shopping cart application can then dynamically update these variables with information about the customer's purchase, which then is sent to LM However it takes some effort to set this up.

Aurea LM Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports