Awario vs. TapInfluence

Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.

Incentivized

TapInfluence is a great influencer marketing tool that has made lives so much easier and
therefore I would recommend it to everyone to use it because of its great
database search function which makes it an optimal option for users. It should
work towards their customer service support so that all users do not have to go
through any problem. If you are ready to get hands-on the functions then the
only condition is that you have to be willing to pay the hefty price too which
I feel is a little outrageous.

Incentivized

• Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
• Advanced filtering by date range, country, negative keywords, domains, and more.

Incentivized

• I love the automation in this influencer connection service. TapInfluence has an automated process in which it recommends influencers who can do very good publicity for my business sector. This feature is very important to me since in this way the advertising will reach people who will really take that information into account because it is of interest to them.
• The main panel of TapInfluence has divisions where I can see all the influencers who are working for me, in addition, in this individual panel I can know all the advertising that each of the influencers has done and see what traffic that advertising has generated, I can know the views that advertising has had and the clicks it has obtained. It is very important to be able to consult all this data from the main panel, so I can know what performance each influencer is giving me.
• TapInfluence offers me a very stable communication service, where I can constantly converse with each of the influencers who work for me and with the influencers that appear in my "recommended" window.

Incentivized

• A better onboarding process would've gotten me hooked earlier
• Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
• Using advanced functionality would be easier with more hand-holding

Incentivized

• It is also crucial to understand the cons associated with TapInfluence so that the overall software can be improved in a much better way. In my opinion, TapInfluence should give a considerable amount of attention to their customer support service as it needs to get a lot better.
• Software like TapInfluence should be very easy to use due to its intuitive interface but I feel that here it is difficult to use especially for beginners.

Incentivized

I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.

Incentivized

There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.

Incentivized

I have not used anything like it, but I would choose another if it had the same functionality or similar and at a lower cost.

Incentivized

• I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.

Incentivized

• Our company has managed to be more recognized nationally, we have been recognized by a totally reliable company and with very efficient real estate services, thanks to the publicity that the influencers have achieved in TapInfluence.
• We have obtained more clients in our company. Thanks to the extensive publicity that influencers have made, more clients come to our company every day to ask questions and to access our real estate services.
• We have improved the display of the influencers' advertising reach. This has helped us to know which influencer has been more profitable and how much audience has obtained the publicity.

Incentivized