Awario is a great tool to help stay on top of your brand's online reputation
February 14, 2020

Awario is a great tool to help stay on top of your brand's online reputation

Drew Harrison | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Awario

I use Awario to keep track of mentions of my brand across social media, which allows me to get ahead of negative feedback or comments and follow up to ensure potential and existing customers' and clients' voices are heard and all concerns are addressed promptly - which can really help when it comes to acquiring new customers. Awario is also very handy for keeping track of mentions of competitors, which can provide valuable insights into what people like and dislike about their products and services at any given time.
  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
  • Can be a bit expensive if you need to monitor a lot of topics/keywords.
  • There's a bit of a learning curve when it comes to correctly setting up monitoring and filters to get the most relevant results.
  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
BuzzBundle is offered by the same company as Awario, and I used it before switching to Awario. It's a very solid desktop tool and allows for more monitoring than Awario (at least when comparing by price). However, Awario is web-based, which means you can utilize it from your phone or tablet, which is handy--especially if you're on the go a lot (may not be as important if you have a team of people who are in front of desktops and laptops all day). Awario also has more powerful lead generation and alerting features than BuzzBundle, but BB is a solid alternative if you're looking to save some money.
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.

Do you think Awario delivers good value for the price?

Yes

Are you happy with Awario's feature set?

Yes

Did Awario live up to sales and marketing promises?

Yes

Did implementation of Awario go as expected?

Yes

Would you buy Awario again?

Yes

If you're looking to stay on top of your brand's online presence and reputation, Awario is an essential tool. You never know where or when someone may be discussing your company, products, or services, so it really helps to have a service scanning the internet at all times to let you know when you're being talked about. Or if you're looking to find weaknesses with competitors you can monitor for negative mentions, and reach out to offer a better solution for these potential leads.