Awario vs. Topsy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Awario
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…
$39
per month
Topsy
Score 7.5 out of 10
N/A
Topsy is a full-scale index of the public social web. Apple acquired Topsy in 2015 and sunsetted the product.
$12,000
Per User Per Year
Pricing
AwarioTopsy
Editions & Modules
Starter
$39.00
per month
Pro
$119.00
per month
Enterprise
$399.00
per month
Custom
Contact us
Topsy
$12,000
Per User Per Year
Offerings
Pricing Offerings
AwarioTopsy
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
AwarioTopsy
Small Businesses
Mention
Mention
Score 9.3 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Mention
Mention
Score 9.3 out of 10
Mention
Mention
Score 9.3 out of 10
Enterprises
Meltwater
Meltwater
Score 6.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AwarioTopsy
Likelihood to Recommend
9.4
(2 ratings)
9.0
(1 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Support Rating
8.9
(2 ratings)
9.0
(1 ratings)
User Testimonials
AwarioTopsy
Likelihood to Recommend
Awario
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
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Apple
Based off the price, I'd be hesitant to blindly recommend Topsy unless there is a need for the kind of big data it provides access to. If access to every single Tweet ever sent about your brand is important, then there is nothing else out there will do what Topsy does. At $12,000 per user, this is definitely not a product for the small social team, but if you manage a larger brand where reporting and brand sentiment mean a lot, then you owe it to yourself to evaluate Topsy Pro
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Pros
Awario
  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
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Apple
  • Access to every single tweet ever sent since the start of Twitter.
  • Immediate access to results - extremely easy to generate search queries.
  • Multiple ways to visualize data.
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Cons
Awario
  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
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Apple
  • Pricing is steep and on a per-user basis.
  • Limited amount of data sources - Twitter, links and videos.
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Likelihood to Renew
Awario
No answers on this topic
Apple
Quite simply, there is no other option out there with the amount of data we can get from Topsy. Others (like Radian6) have a large amount of data, but it isn't as easy to find, and creating reports is too cumbersome. Report generation in Topsy takes seconds, not minutes
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Support Rating
Awario
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
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Apple
The few times we have asked questions, they were answered instantly by our own account rep
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Alternatives Considered
Awario
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
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Apple
No answers on this topic
Return on Investment
Awario
  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
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Apple
  • Immediate access to campaign performance data in social. Our sales team regularly requests metrics from campaigns several years old, and with Topsy, we can dig in and find it. This assists in helping them in their sales pitches to new clients and renewing deals with previous clients.
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ScreenShots

Awario Screenshots

Screenshot of Awario dashboardScreenshot of Email notificationScreenshot of Alert comparisonScreenshot of Mention feed