Awario vs Topsy

Likelihood to Recommend

Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.

Read full review

Maddy Osman

SEO Content Strategist

Madeline OsmanMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Based off the price, I'd be hesitant to blindly recommend Topsy unless there is a need for the kind of big data it provides access to. If access to every single Tweet ever sent about your brand is important, then there is nothing else out there will do what Topsy does. At $12,000 per user, this is definitely not a product for the small social team, but if you manage a larger brand where reporting and brand sentiment mean a lot, then you owe it to yourself to evaluate Topsy Pro

Read full review

Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

View all 1 answers on this topic

Pros

Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
Advanced filtering by date range, country, negative keywords, domains, and more.

Read full review

Drew Harrison

Lead Programmer

Kingmaker SoftwareMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Access to every single tweet ever sent since the start of Twitter.
Immediate access to results - extremely easy to generate search queries.
Multiple ways to visualize data.

Read full review

Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

View all 1 answers on this topic

Cons

A better onboarding process would've gotten me hooked earlier
Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
Using advanced functionality would be easier with more hand-holding

Read full review

Maddy Osman

SEO Content Strategist

Madeline OsmanMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Pricing is steep and on a per-user basis.
Limited amount of data sources - Twitter, links and videos.

Read full review

Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

View all 1 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Topsy 9.0

Based on 1 answer

Quite simply, there is no other option out there with the amount of data we can get from Topsy. Others (like Radian6) have a large amount of data, but it isn't as easy to find, and creating reports is too cumbersome. Report generation in Topsy takes seconds, not minutes

Read full review

Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

View all 1 answers on this topic

Support Rating

Awario 9.0

Based on 4 answers

I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.

Read full review

Drew Harrison

Lead Programmer

Kingmaker SoftwareMarketing & Advertising, 1-10 employees

View all 4 answers on this topic

Topsy 9.0

Based on 1 answer

The few times we have asked questions, they were answered instantly by our own account rep

Read full review

Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

View all 1 answers on this topic

Alternatives Considered

There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.

Read full review

Maddy Osman

SEO Content Strategist

Madeline OsmanMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

No answers on this topic

Return on Investment

I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.

Read full review

Drew Harrison

Lead Programmer

Kingmaker SoftwareMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Immediate access to campaign performance data in social. Our sales team regularly requests metrics from campaigns several years old, and with Topsy, we can dig in and find it. This assists in helping them in their sales pitches to new clients and renewing deals with previous clients.

Read full review

Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

View all 1 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Awario Editions & Modules

Edition

Starter	$29.00¹
Pro	$89.00¹
Enterprise	$299.00¹
Custom	Contact us

per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Topsy Editions & Modules

Edition

Topsy	$12,000¹

Per User Per Year

Additional Pricing Details

—

Awario

Topsy

Pros

Cons

Likelihood to Renew

Support Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Awario Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Topsy Editions & Modules

Edition

Additional Pricing Details

Add comparison