6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 6 reviews and ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.5 out of 100
Based on 6 reviews and ratings
Attribute Ratings
- Awario is rated higher in 1 area: Likelihood to Recommend
- Topsy is rated higher in 1 area: Support Rating
Likelihood to Recommend
9.4
Awario
94%
2 Ratings
9.0
Topsy
90%
1 Rating
Likelihood to Renew
Awario
N/A
0 Ratings
9.0
Topsy
90%
1 Rating
Support Rating
8.9
Awario
89%
4 Ratings
9.0
Topsy
90%
2 Ratings
Likelihood to Recommend
Awario
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
Topsy
Based off the price, I'd be hesitant to blindly recommend Topsy unless there is a need for the kind of big data it provides access to. If access to every single Tweet ever sent about your brand is important, then there is nothing else out there will do what Topsy does. At $12,000 per user, this is definitely not a product for the small social team, but if you manage a larger brand where reporting and brand sentiment mean a lot, then you owe it to yourself to evaluate Topsy Pro

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employeesPros
Awario
- Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
- Advanced filtering by date range, country, negative keywords, domains, and more.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
Topsy
- Access to every single tweet ever sent since the start of Twitter.
- Immediate access to results - extremely easy to generate search queries.
- Multiple ways to visualize data.

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employeesCons
Awario
- A better onboarding process would've gotten me hooked earlier
- Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
- Using advanced functionality would be easier with more hand-holding
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
Topsy
- Pricing is steep and on a per-user basis.
- Limited amount of data sources - Twitter, links and videos.

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employeesPricing Details
Awario
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$39 per month
Awario Editions & Modules
Edition
Starter | $39.001 |
---|---|
Pro | $119.001 |
Enterprise | $399.001 |
Custom | Contact us |
- per month
- none
Additional Pricing Details
—Topsy
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 Per User Per Year
Topsy Editions & Modules
Edition
Topsy | $12,0001 |
---|
- Per User Per Year
Additional Pricing Details
—Likelihood to Renew
Awario
No score
No answers yet
No answers on this topic
Topsy
Topsy 9.0
Based on 1 answer
Quite simply, there is no other option out there with the amount of data we can get from Topsy. Others (like Radian6) have a large amount of data, but it isn't as easy to find, and creating reports is too cumbersome. Report generation in Topsy takes seconds, not minutes

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employeesSupport Rating
Awario
Awario 8.9
Based on 4 answers
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
Topsy
Topsy 9.0
Based on 2 answers
The few times we have asked questions, they were answered instantly by our own account rep

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employeesAlternatives Considered
Awario
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
Topsy
No answers on this topic
Return on Investment
Awario
- I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
Topsy
- Immediate access to campaign performance data in social. Our sales team regularly requests metrics from campaigns several years old, and with Topsy, we can dig in and find it. This assists in helping them in their sales pitches to new clients and renewing deals with previous clients.

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employees