Awario vs. Traackr

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Awario
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…
$39
per month
Traackr
Score 7.7 out of 10
Mid-Size Companies (51-1,000 employees)
Traackr is an influencer management solution. Traackr's technology is designed to help brands optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand.N/A
Pricing
AwarioTraackr
Editions & Modules
Starter
$39.00
per month
Pro
$119.00
per month
Enterprise
$399.00
per month
Custom
Contact us
No answers on this topic
Offerings
Pricing Offerings
AwarioTraackr
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AwarioTraackr
Best Alternatives
AwarioTraackr
Small Businesses
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Meltwater
Meltwater
Score 7.8 out of 10
Meltwater
Meltwater
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AwarioTraackr
Likelihood to Recommend
9.4
(2 ratings)
7.0
(1 ratings)
Support Rating
8.9
(2 ratings)
-
(0 ratings)
User Testimonials
AwarioTraackr
Likelihood to Recommend
Awario
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
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Traackr
Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy.
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Pros
Awario
  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
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Traackr
  • The influencer search function is very robust and the database extends to many different areas.
  • The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies.
  • Platform is very user-friendly. You don't need to be a technical expert to use it.
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Cons
Awario
  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
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Traackr
  • Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development).
  • Filters could be more granular or more importantly, customizable.
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Support Rating
Awario
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
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Traackr
No answers on this topic
Alternatives Considered
Awario
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
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Traackr
No answers on this topic
Return on Investment
Awario
  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
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Traackr
  • Easy and ideal for any influencer strategy
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ScreenShots

Awario Screenshots

Screenshot of Awario dashboardScreenshot of Email notificationScreenshot of Alert comparisonScreenshot of Mention feed

Traackr Screenshots

Screenshot of Network AnalysisScreenshot of Influencer Complete Footprint