Awin vs. Perfect Audience (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Awin
Score 6.3 out of 10
N/A
Awin is a global affiliate network from Awin Global headquartered in Berlin with offices around the world, which is Part of the Axel Springer and United Internet Groups.N/A
Perfect Audience (discontinued)
Score 8.0 out of 10
N/A
Perfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A
Pricing
AwinPerfect Audience (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AwinPerfect Audience (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AwinPerfect Audience (discontinued)
Features
AwinPerfect Audience (discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Awin
-
Ratings
Perfect Audience (discontinued)
8.0
1 Ratings
9% above category average
Data Transfer00 Ratings8.01 Ratings
DSP integration00 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Awin
-
Ratings
Perfect Audience (discontinued)
8.4
1 Ratings
7% above category average
Ad campaign creation00 Ratings8.01 Ratings
Ad deployment00 Ratings9.01 Ratings
Display advertising00 Ratings9.01 Ratings
Ad display and retargeting segmentation00 Ratings8.01 Ratings
Sequence targeting00 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Awin
-
Ratings
Perfect Audience (discontinued)
8.3
1 Ratings
7% above category average
Ad dashboards00 Ratings8.01 Ratings
Ad performance reports00 Ratings9.01 Ratings
Ad conversion tracking00 Ratings9.01 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.01 Ratings
Ad forecasting and optimization00 Ratings8.01 Ratings
Best Alternatives
AwinPerfect Audience (discontinued)
Small Businesses

No answers on this topic

Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Medium-sized Companies

No answers on this topic

The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises

No answers on this topic

Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AwinPerfect Audience (discontinued)
Likelihood to Recommend
9.0
(2 ratings)
8.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
AwinPerfect Audience (discontinued)
Likelihood to Recommend
Awin Global
It’s difficult to say if I would recommend it or not from the point of view of the publisher as opposed to the merchant wishing to use it to connect to publishers. It is certainly one of the more intuitive and cleaner affiliate network platforms, though, that’s easier to navigate and build out reports.
Read full review
Discontinued Products
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Pros
Awin Global
  • Clean interface.
  • Different reporting options.
  • Easy to use link builder.
Read full review
Discontinued Products
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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Cons
Awin Global
  • Making it easier to grow your affiliate program.
Read full review
Discontinued Products
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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Usability
Awin Global
No answers on this topic
Discontinued Products
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Support Rating
Awin Global
No answers on this topic
Discontinued Products
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Alternatives Considered
Awin Global
It’s the far more clean and intuitive one in terms of interface, easy to navigate your way through to find what you need, whether that’s new affiliate programs to join, contact details, its link builder, or pulling reports. As soon as you sign in, too, you get an immediate indication of how many transactions you’ve converted and Month on monthly performance.
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Discontinued Products
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Return on Investment
Awin Global
  • Can better address the success of an article in terms of conversion.
  • A way to build relationships between merchant and publisher.
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Discontinued Products
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
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ScreenShots