Basis DSP vs. Mobiz

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Basis DSP
Score 9.0 out of 10
N/A
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.N/A
Mobiz
Score 10.0 out of 10
N/A
Mobiz is a SMS marketing platform that aims to elevate SMS marketing to be more powerful and customizable than email. Their interface is designed to help users build mobile landing page campaigns to engage, convert, and optimize customer communications. With Mobiz users can send hyper-personalized SMS landing pages to a segmented audience based on location, gender, demographics, language, buying behaviour, account balance or set up custom filters.N/A
Pricing
Basis DSPMobiz
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Basis DSPMobiz
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Basis DSPMobiz
Best Alternatives
Basis DSPMobiz
Small Businesses
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Google AdMob
Google AdMob
Score 5.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Yahoo Ads
Yahoo Ads
Score 6.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Basis DSPMobiz
Likelihood to Recommend
9.0
(14 ratings)
-
(0 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Basis DSPMobiz
Likelihood to Recommend
Basis Global Technologies (formerly Centro)
I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused. Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
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Mobiz
No answers on this topic
Pros
Basis Global Technologies (formerly Centro)
  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
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Mobiz
No answers on this topic
Cons
Basis Global Technologies (formerly Centro)
  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
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Mobiz
No answers on this topic
Usability
Basis Global Technologies (formerly Centro)
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
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Mobiz
No answers on this topic
Support Rating
Basis Global Technologies (formerly Centro)
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
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Mobiz
No answers on this topic
Implementation Rating
Basis Global Technologies (formerly Centro)
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
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Mobiz
No answers on this topic
Alternatives Considered
Basis Global Technologies (formerly Centro)
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
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Mobiz
No answers on this topic
Return on Investment
Basis Global Technologies (formerly Centro)
  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
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Mobiz
No answers on this topic
ScreenShots

Mobiz Screenshots

Screenshot of Personalized mobile marketing campaigns. Powerful personalization features at every stage of the journey.Screenshot of End-to-end campaign sender. Put your campaign into the hands of your customers with 98% SMS open-rares.Screenshot of Insights and analytics to evaluate and optimize and improve future campaign results.Screenshot of Use text-to-join to easily and compliantly grow your customer database.Screenshot of Dynamic templates library for quick customization and campaign creation.Screenshot of Data-driven landing page and SMS hyper-personalization features.