What users are saying about
11 Ratings
11 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Basis DSP

Ability to reach people outside of Google and Facebook, you get to access over 12 exchanges.New cross device capabilitiesNative AdvertisingConnected TV Retargeting
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Feature Rating Comparison

Ad Network Integration

Basis DSP
8.2
Data Transfer
Basis DSP
7.5
DSP integration
Basis DSP
9.0

Ad Campaigns

Basis DSP
8.0
Ad campaign creation
Basis DSP
8.8
Ad deployment
Basis DSP
8.4
Display advertising
Basis DSP
8.6
Ad display and retargeting segmentation
Basis DSP
8.4
Sequence targeting
Basis DSP
6.0

Ad Reporting & Analytics

Basis DSP
6.0
Ad dashboards
Basis DSP
5.5
Ad performance reports
Basis DSP
5.9
Ad conversion tracking
Basis DSP
6.1
Ad attribution reporting
Basis DSP
6.7
Cross-channel ad management
Basis DSP
6.7
Ad forecasting and optimization
Basis DSP
5.3

Pros

  • Native Advertising
  • Audience Prospecting and reach
  • Hyperlocal Targeting
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Cons

  • Takes a bit to understand programmatic and to how campaigns are ran
  • Reporting could be sexier, it downloads into an Excel sheet, pretty basic
  • Insights into targeting demographics
Dallas Keefe profile photo

Usability

Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
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Implementation

Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
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Alternatives Considered

The primary reason for an agency or an SMB to use Basis is cost -- unlike other platforms which are full service or enterprise platforms with aggressively high minimums, Basis is well suited for proofs of concept and smaller campaigns. It can scale up, but the entry-level pricing and self-service portal make it a great fit for SMBs.
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Return on Investment

  • Positive - happy clients that got the results they wanted
  • Negative - junior staff without training created overly expensive campaigns
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Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details