Basis DSP Review
Dallas Keefe | TrustRadius Reviewer
October 16, 2018

Basis DSP Review

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Basis DSP

We use Basis DSP for our programmatic advertising for our agency and for our clients.
  • Native Advertising
  • Audience Prospecting and reach
  • Hyperlocal Targeting
  • Takes a bit to understand programmatic and to how campaigns are ran
  • Reporting could be sexier, it downloads into an Excel sheet, pretty basic
  • Insights into targeting demographics
  • It is helpful to see current to the second ROI for each campaign
Ability to reach people outside of Google and Facebook, you get to access over 12 exchanges.
New cross device capabilities
Native Advertising
Connected TV
Retargeting

Basis DSP Feature Ratings

Ad campaign creation
10
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
10
Sequence targeting
5
Data Transfer
9
DSP integration
Not Rated
Ad dashboards
10
Ad performance reports
9
Ad conversion tracking
10
Ad attribution reporting
10
Cross-channel ad management
10
Ad forecasting and optimization
9

Using Basis DSP

2 - Marketing specialists and one CEO
2 - digital media or media buying background
  • accessing 12+ exchanges
  • Third party audiences
  • Campaign achievements
  • Native advertising
  • Private Market Place Deals
  • Search Remarketing so we don't have to use Adwords

Evaluating Basis DSP and Competitors

  • Price
  • Product Features
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
  • Third-party Reviews
We were looking for an all-in-one platform for our programmatic advertising capabilities and Basis DSP seems to have fit and the customer service is outstanding.
Having "trial" periods which each vendor so we can really dive in to see if the service would achieve our needs and goals. Trials usually average 7 days which is just not enough time.

Basis DSP Implementation

There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Yes - We have a process where we listen to client needs, we build out the campaign and then built it out step by step in basis and implement those into phases of launch
  • figuring our which third-party audiences we wanted to choose
  • implementing which tactic was appropriate for the clients needs

Basis DSP Support

We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes - Yes, very quickly and was even emailed the status of the fix.
We meet each week with our dedicated account rep. When we have new campaigns or launches our rep makes her self-available for any last minute questions, pushes, campaign overlook to make sure we are set up for success. Our company has two people who use the DSP daily and one has progressed in knowledge much faster than the other individual and our rep makes time for both of us and goes with the pace so no one is left behind.

Using Basis DSP

It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day.
ProsCons
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Feel confident using
Unnecessarily complex
Cumbersome
Lots to learn
  • Campaign building
  • Pulling reports
  • Campaign management
  • Different ad formats, understanding the other third party services to upload the ad and then import into the DSP
  • Understanding some of the detailed reporting like cross device