Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
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lakeFS
Score 10.0 out of 10
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Treeverse offers open source tech management for engineers, data scientists and analysts who are transforming the world with data.
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Pricing
Basis DSP
lakeFS
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Pricing Offerings
Basis DSP
lakeFS
Free Trial
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Free/Freemium Version
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Premium Consulting/Integration Services
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Entry-level Setup Fee
No setup fee
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Additional Details
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Treeverse's platform lakeFS is open source technology.
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Community Pulse
Basis DSP
lakeFS
Features
Basis DSP
lakeFS
Data Collection
Comparison of Data Collection features of Product A and Product B
Basis DSP
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Ratings
lakeFS
10.0
1 Ratings
20% above category average
Collection of first-party data
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10.01 Ratings
Collection of third-party data
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10.01 Ratings
Access to Third-party Data Providers
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10.01 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Basis DSP
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Ratings
lakeFS
10.0
1 Ratings
19% above category average
Audience taxonomy
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10.01 Ratings
Tag Management
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10.01 Ratings
Data Analysis Dashboard
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10.01 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Basis DSP
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Ratings
lakeFS
10.0
1 Ratings
23% above category average
Data Transfer
00 Ratings
10.01 Ratings
DSP integration
00 Ratings
10.01 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused. Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
LakeFS is appropriate to easily collaborate on production data with your team. It is easy to safely experiment and test production data. The data is treated like a code so it is important for a company to be well aware of code like formats in order to use this appropriately
Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
LakeFS is an excellent Data Management Platform and allows much more user access than other products. LakeFS empowers users to connect with the data in different ways and manipulate the data like a coder. It is a great alternative to some others and is a wonderful way to access your data
Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
