Bitly vs. Short.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bitly
Score 8.0 out of 10
N/A
Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
$35
per month
Short.io
Score 8.2 out of 10
N/A
Short.io (formerly Short.cm) is a custom domain URL shortener used to create, customize, and share short branded links. The vendor boasts advanced features like country/region/mobile targeting; set up UTM-tags, link expiration/cloaking; apply API for developers; free email and online support. Users can manage short links with colleagues by using the Team option. The integrations with Google Analytics, GTM, Segment, Zapier, and Facebook Pixel are also available.N/A
Pricing
BitlyShort.io
Editions & Modules
Basic
$35
per month
Free
Free
Customized
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
BitlyShort.io
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BitlyShort.io
Considered Both Products
Bitly

No answer on this topic

Short.io
Chose Short.io
I used Bitly many years ago. I prefer Short.io because it's a bit easier to use and set up. Plus it's free on the tier that we need.
Chose Short.io
Short is far superior to Bitly in almost every way. It has better tracking, better organizational features, and is easier to use.
Chose Short.io
Short.io is much more versatile compared to Bitly, in addition to having the option to change the language to Spanish, Short.io has better accessibility, and more options to provide people looking for a page that provides them with information as vital as the clicks on the …
Chose Short.io
Our security officer said Short.cm's security practices were better than the others. I like Short.cm more than the others because of its interface and statistics dashboard.
Top Pros
Top Cons
Best Alternatives
BitlyShort.io
Small Businesses
Branch
Branch
Score 7.8 out of 10
Branch
Branch
Score 7.8 out of 10
Medium-sized Companies
Branch
Branch
Score 7.8 out of 10
Branch
Branch
Score 7.8 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
BitlyShort.io
Likelihood to Recommend
9.0
(54 ratings)
7.5
(7 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
9.5
(6 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(8 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
BitlyShort.io
Likelihood to Recommend
Bitly
It gets the job done and has a really good analytics tool. It links to Linkinbio and integrates with other apps as well. The redirect is a big pro for me since our URL are constantly changing but I don't want the short URL that I've marketing to be changing all the time.
Read full review
Short.io
Short.cm is best suited where you need to type something with a character limit and you can't afford to add long links. Instead, you can shorten the link using Short.cm and paste it into the messaging app. Example: Twitter has a character limit for tweets. Short.cm is less appropriate for apps like Gmail, Slack, etc that have an inbuilt hyperlinking mechanism making Short.cm's usage is very minimal. (My personal experience).
Read full review
Pros
Bitly
  • Shorten and link branding: Bitly helps to turn long URLs into short ones that can also be customized to suit any business name.
  • Tracking and analytics: A great thing to be able to see the social media channels that visitors are clicking from and where they are in the world.
  • Integrations: Bitly integrates well with third-party tools to help improve workflow and tech tools.
  • Free plan: There are some great features on the paid plan but for those not yet ready to invest Bitly provides a great free option.
Read full review
Short.io
  • Link Shortening.
  • UTM Tracking.
  • Link Organizing.
Read full review
Cons
Bitly
  • One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
Read full review
Short.io
  • I would like to be able to hover over the short URL to show the original URL when the original is too big.
Read full review
Likelihood to Renew
Bitly
We've had great success with Bitly and will continue using it.
Read full review
Short.io
No answers on this topic
Usability
Bitly
It's very straightforward to use, and we were able to easily onboard business users that wouldn't normally engage with software of this type. There is somewhat of a learning curve with some of the administrative functions, but that is limited to one person on staff that has overcome it pretty easily
Read full review
Short.io
No answers on this topic
Reliability and Availability
Bitly
I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
Read full review
Short.io
No answers on this topic
Performance
Bitly
I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
Read full review
Short.io
No answers on this topic
Support Rating
Bitly
For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!
Read full review
Short.io
No answers on this topic
In-Person Training
Bitly
I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
Read full review
Short.io
No answers on this topic
Online Training
Bitly
I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
Read full review
Short.io
No answers on this topic
Implementation Rating
Bitly
Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
Read full review
Short.io
No answers on this topic
Alternatives Considered
Bitly
We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
Read full review
Short.io
Short.io is much more versatile compared to Bitly, in addition to having the option to change the language to Spanish, Short.io has better accessibility, and more options to provide people looking for a page that provides them with information as vital as the clicks on the links, being the strongest reason to choose short that has Spanish language and is easier to use.
Read full review
Scalability
Bitly
Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
Read full review
Short.io
No answers on this topic
Return on Investment
Bitly
  • We have seen an increase in event surveys since user Bitly in addition to the QR code
  • There are less technical issues when users are trying to use the Bitly URL
  • Can't beat free and when we have the budget would upgrade as the costs for benefits is worth it
Read full review
Short.io
  • Increased click conversion (for links in sms) by 6%.
  • Helps us stay within character limits for sms and avoid filtering by carrier.
  • Increased website traffic (from new users responding to mail solicitations) by around 10%.
Read full review
ScreenShots

Short.io Screenshots

Screenshot of The Link ListScreenshot of The Link Edit WindowScreenshot of Short.cm for TeamsScreenshot of Detailed Statistics