Bitly gets the job done
March 29, 2022

Bitly gets the job done

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

We use a single branded domain and custom back halves to manage our tracking links. This allows us to manage our UTM campaigns across a number of distinct links. With the combination of branded domain and back halves, we can promote our links in a human-legible way across social, email, SMS, and printed materials.

We use their reporting tools to view traffic to short links, which is a more digestible interface for business users than our analytics platform. We also make heavy use of link redirects for managing time-bound campaigns.

We are on the basic plan, which has been more than accommodating of our use case and a more reasonable price point than the upgrade options.
  • Custom branding
  • UTM parameter management
  • Redirects
  • Reporting
  • QR Codes
  • More expensive than alternatives
  • Can get flagged as email spam
  • Slow customer service
  • More filtering options
  • Custom branded URLs
  • Redirects
  • Link shortening
  • Traffic reporting
  • Positive but hard to measure
  • Allows us to open up URL-shortening & reporting to more business users
  • More professional, branded experience on printed materials & QR codes
  • Drives engagement better than alternatives
Bitly is the most fully featured and intuitive of the (albeit limited) options we have evaluated. Bitly is also the link shortener that our staff and our user base have had the most interaction with, so it was the choice with the least friction/switching costs up front. In this category, where the software provided has been more or less commoditized (at our level of usage) those were the most important considerations. The price point was and continues to be reasonable enough to not cause issues.

Do you think Bitly delivers good value for the price?


Are you happy with Bitly's feature set?


Did Bitly live up to sales and marketing promises?


Did implementation of Bitly go as expected?


Would you buy Bitly again?


Generally I would recommend. If you are doing a tiny amount of volume (price sensitive and/or your team needs hands on support) you may be better served elsewhere, but I don't think you're going to get the easy of use and feature set that you would with Bitly. We have found that our user base is also used to seeing Bitly-shortened links in their daily browsing, so are less reticent to click a URL that isn't on our domain.

Using Bitly

It's very straightforward to use, and we were able to easily onboard business users that wouldn't normally engage with software of this type. There is somewhat of a learning curve with some of the administrative functions, but that is limited to one person on staff that has overcome it pretty easily.
Like to use
Relatively simple
Easy to use
Technical support not required
Quick to learn
Feel confident using
  • Adding UTM parameters
  • Generating shortlinks and QR codes
  • Viewing traffic data
  • Filtering by UTM parameters
  • Managing a high volume of shortlinks