Bluecore vs. Optimizely Personalization

Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics

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less appropriate for highly regulated industries where concerns around data privacy and the need for extensive security configurations may limit its effectiveness and delay deployment.

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• Triggered emails
• Audience segmentation
• Integration with Facebook and Adwords

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• AI-Driven Recommendations and Targeting
• Behavioral Targeting and Segmentation
• Experimentation and Testing within Personalization Campaigns

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• Embedded functionality for social media live preview
• Heat maps don't always show up
• More flexibility in navigation bar, can get uneven in proportion

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• Limited OOTB Integrations
• Scalability with advanced features
• Complecity in setup

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it's a robust tool that is capable of handling most user needs

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Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.

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features and AI capabilities

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• We've seen increased ROI through product personalization purchasing
• We've been able to individualize our campaigns based on highest category affinity
• We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.

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• increased conversion rate
• improvedcustoemr retention
• faster experimentation

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info