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Bluecore vs. Personyze

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Bluecore

5 Reviews and Ratings

Personyze

3 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bluecore

    Score8.2 out of 10
    		N/AFollowing $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales. Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once…N/A

    Personyze

    Score9 out of 10
    		N/APersonyze is a personalization toolkit that provides tools to create engaging experiences on websites and across channels, using a combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting. The vendor states Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-the-box.…

    $250

    per month

    Pricing
    BluecorePersonyze
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BluecorePersonyze
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    User Ratings
    BluecorePersonyze
    Likelihood to Recommend
    8.2
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BluecorePersonyze
    Likelihood to Recommend
    Bluecore
    Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics
    Incentivized
    Verified User
    Read full review
    Personyze
    No answers on this topic
    Pros
    Bluecore
    • Triggered emails
    • Audience segmentation
    • Integration with Facebook and Adwords
    Incentivized
    Verified User
    Read full review
    Personyze
    No answers on this topic
    Cons
    Bluecore
    • Embedded functionality for social media live preview
    • Heat maps don't always show up
    • More flexibility in navigation bar, can get uneven in proportion
    Incentivized
    Verified User
    Read full review
    Personyze
    No answers on this topic
    Alternatives Considered
    Bluecore
    Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
    Incentivized
    Verified User
    Read full review
    Personyze
    No answers on this topic
    Return on Investment
    Bluecore
    • We've seen increased ROI through product personalization purchasing
    • We've been able to individualize our campaigns based on highest category affinity
    • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
    Incentivized
    Verified User
    Read full review
    Personyze
    No answers on this topic
    ScreenShots

    Personyze Screenshots

    Screenshot of the Segmentation Engine. It can show segmented content to visitors using 70+ visitor data characteristics.Screenshot of the Recommendation Engine. This uses AI to recommend the content and/or products that each visitor is most likely to be currently interested in, on website, emails, and apps.Screenshot of AB testing, which is available on any piece of content created or edited by Personyze. Any change or set of changes can be tested, using two or more testing groups, optional control groups, and various rotation settings. Users can review detailed statistics on the test results, including statistical significance to help determine the winner.Screenshot of Personyze’s toolbox of widgets, which includes a WYSIWYG editor to change text, images, buttons, and other elements of a pages visually, or widgets to add new content to a site with ready-made templates, such as a banner and popup manager with various behaviors including trigger on site exit intent, and forms, timers, product and content recommendations.Screenshot of some of the available integrations. Personyze is a hub where data from various sources turns into automated personalization marketing in real time, allowing pinpoint targeting, using data for AI-powered recommendations, inserting dynamic variables like company name into content, and supporting complex workflow logic.Screenshot of the Detailed Reporting Dashboard. Personyze automatically tracks views, impressions, clicks, and purchases, and can be set to track many more behaviors or sets of behaviors, all of which can be used as key metrics in A/B testing, displayed on a detailed reporting dashboard.