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Bluecore vs. SpinCar (Pulsar AI)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bluecore

    Score8.2 out of 10
    N/AFollowing $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales. Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once…N/A

    SpinCar (Pulsar AI)

    Score9.4 out of 10
    N/ASpinCar headquartered in New York, with the acquired Pulsar AI, offers automotive dealers, wholesalers and OEMs their eponymous digital automotive merchandising platform. The company’s 360° WalkArounds® and Feature Tour® solutions aim to build trust between buyers and sellers by bringing a personalized physical showroom experience to car shoppers wherever and whenever they want. SpinCar’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable vehicle sellers to deliver…N/A
    Pricing
    BluecoreSpinCar (Pulsar AI)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BluecoreSpinCar (Pulsar AI)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    BluecoreSpinCar (Pulsar AI)
    Likelihood to Recommend
    8.2
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    BluecoreSpinCar (Pulsar AI)
    Likelihood to Recommend
    Bluecore
    Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics
    Incentivized
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    Spincar
    When we have turnover in our photo taker role, this app makes training very easy. We have had trouble in the past with staff just not catching on with what features to take the photos of and what order to put them in, and the app walks them through how to do so. Our old 360 software was also a little difficult to use, and this app makes it very easy to use. Now we don't have to use several different apps to take our photos and do 360s
    Incentivized
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    Pros
    Bluecore
    • Triggered emails
    • Audience segmentation
    • Integration with Facebook and Adwords
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    Spincar
    • 360 Photos
    • Photo background removal
    • Photo taking direction
    Incentivized
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    Cons
    Bluecore
    • Embedded functionality for social media live preview
    • Heat maps don't always show up
    • More flexibility in navigation bar, can get uneven in proportion
    Incentivized
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    Spincar
    • The hotspots aren't always in the correct space
    • The integration on our website take a minute to load correctly
    • They default setup is only around 20 photos, most third parties want you to have at least 35 photos of your vehicle.
    Incentivized
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    Alternatives Considered
    Bluecore
    Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
    Incentivized
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    Spincar
    vAuto Provision is very basic for photo taking. It doesn't walk you through what photos to take and when. It also doesn't allow for 360 photo taking. You have to buy a seperate cox auto product to do this. It also doesn't allow for photo background removal, you have to buy another product to do that if you chose to do so
    Incentivized
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    Return on Investment
    Bluecore
    • We've seen increased ROI through product personalization purchasing
    • We've been able to individualize our campaigns based on highest category affinity
    • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
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    Spincar
    • More website conversions
    • Website load time has declined
    • Ease of use and less time consuming for our staff
    Incentivized
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    ScreenShots