BlueOcean Brand Navigator vs. Oracle DaaS

BlueOcean Brand Navigator

3 Reviews and Ratings

Oracle DaaS

16 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BlueOcean Brand Navigator	Score9.1 out of 10	N/A	Brand Navigator, from BlueOcean, is an always-on brand intelligence platform that aims to provide an unbiased, real-world view of the relationship customers have with a brand and the actions that should be taken to build an agile, durable brand. BlueOcean operates in Brand Intelligence, providing CMOs and their teams the ability to quantify brand performance and access always-on, contextual insights that tear down data silos and build a holistic view of brand health. BlueOcean…	N/A
Oracle DaaS	Score6.3 out of 10	N/A	Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.	N/A

Pricing

BlueOcean Brand Navigator

Oracle DaaS

No answers on this topic

No answers on this topic

Pricing Offerings
BlueOcean Brand Navigator	Oracle DaaS
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Best Alternatives
	BlueOcean Brand Navigator	Oracle DaaS
Small Businesses	No answers on this topic	No answers on this topic
Medium-sized Companies	No answers on this topic	HG Insights Platform Score9.2 out of 10
Enterprises	No answers on this topic	HG Insights Platform Score9.2 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	BlueOcean Brand Navigator	Oracle DaaS
Likelihood to Recommend	9.1 (1 ratings)	6.0 (2 ratings)

User Testimonials
	BlueOcean Brand Navigator	Oracle DaaS
Likelihood to Recommend	BlueOcean BlueOcean's Brand Navigator is a new online platform we're using to measure our overall brand health. It has real-time data and information relative to the competitive set we assign that provide faster insights then using surveys as snapshots in time. This is a supplemental tool that we are using for performance measurement to sit alongside MSIGHTS, Adobe Analytics, Marketo, and our internal SAP systems. Russ Novy Corporate Marketing Read full review	Oracle As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code. Incentivized Verified User Read full review
Pros	BlueOcean curate robust competitive intelligence leverage big data and AI for approachable reporting track and optimize against marketing KPIs Russ Novy Corporate Marketing Read full review	Oracle Customer Service Transparency Connect ability Incentivized Corey Buller Senior Media Strategist - Digital Planning/Client Services Read full review
Cons	BlueOcean deeper analysis of creative Russ Novy Corporate Marketing Read full review	Oracle Prices and plans are higher not for mid level companies. Not supported to all programming languages. Need to go with more detail in user interface. Provide more support to customers. Incentivized Verified User Read full review
Alternatives Considered	BlueOcean No answers on this topic	Oracle Better in every way, less modeled and more accurate audience segments Incentivized Corey Buller Senior Media Strategist - Digital Planning/Client Services Read full review
Return on Investment	BlueOcean Filling a void for real-time Brand and Awareness measurement Russ Novy Corporate Marketing Read full review	Oracle Costs are increase but production is also increase. Need more UI features. Better DB integration provide more support to the code. Incentivized Verified User Read full review
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