TrustRadius

BlueOcean Brand Navigator vs. YouGov Brands & Campaigns

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BlueOcean Brand Navigator
Score 9.1 out of 10
N/A
Brand Navigator, from BlueOcean, is an always-on brand intelligence platform that aims to provide an unbiased, real-world view of the relationship customers have with a brand and the actions that should be taken to build an agile, durable brand. BlueOcean operates in Brand Intelligence, providing CMOs and their teams the ability to quantify brand performance and access always-on, contextual insights that tear down data silos and build a holistic view of brand health. BlueOcean…N/A
YouGov Brands & Campaigns
Score 9.8 out of 10
N/A
YouGov offers brand and campaign measurement across industries and markets, updated daily. Brand Rankings is a free publication, updated monthly. BrandIndex is a suite of products that provide social media monitoring, competitive intelligence, consumer journey diagnostics, as well as custom research, delivered via a spreadsheet or an API feed.N/A
Pricing
BlueOcean Brand NavigatorYouGov Brands & Campaigns
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueOcean Brand NavigatorYouGov Brands & Campaigns
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
BlueOcean Brand NavigatorYouGov Brands & Campaigns
Small Businesses
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.5 out of 10
Brandwatch
Brandwatch
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueOcean Brand NavigatorYouGov Brands & Campaigns
Likelihood to Recommend
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BlueOcean Brand NavigatorYouGov Brands & Campaigns
Likelihood to Recommend
BlueOcean
BlueOcean's Brand Navigator is a new online platform we're using to measure our overall brand health. It has real-time data and information relative to the competitive set we assign that provide faster insights then using surveys as snapshots in time. This is a supplemental tool that we are using for performance measurement to sit alongside MSIGHTS, Adobe Analytics, Marketo, and our internal SAP systems.
Russ Novy | TrustRadius Reviewer
Russ Novy
Corporate Marketing
Read full review
YouGov
No answers on this topic
Pros
BlueOcean
  • curate robust competitive intelligence
  • leverage big data and AI for approachable reporting
  • track and optimize against marketing KPIs
Russ Novy | TrustRadius Reviewer
Russ Novy
Corporate Marketing
Read full review
YouGov
No answers on this topic
Cons
BlueOcean
  • deeper analysis of creative
Russ Novy | TrustRadius Reviewer
Russ Novy
Corporate Marketing
Read full review
YouGov
No answers on this topic
Return on Investment
BlueOcean
  • Filling a void for real-time Brand and Awareness measurement
Russ Novy | TrustRadius Reviewer
Russ Novy
Corporate Marketing
Read full review
YouGov
No answers on this topic
ScreenShots