Blueshift vs. Broadridge Distributed Marketing Solution (Direxxis)

Blueshift

Blueshift

8 Reviews and Ratings

Broadridge Distributed Marketing Solution (Direxxis)

Broadridge Distributed Marketing Solution (Direxxis)

3 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Blueshift	Score 7.8 out of 10	Mid-Size Companies (51-1,000 employees)	Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.	N/A
Broadridge Distributed Marketing Solution (Direxxis)	Score 9.0 out of 10	N/A	Broadridge Distributed Marketing Solution (based on the former Direxxis acquired by Broadridge in 2015) is a cross-channel campaign management marketing platform for wealth and asset manager.	N/A

Pricing

Blueshift

Broadridge Distributed Marketing Solution (Direxxis)

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Blueshift	Broadridge Distributed Marketing Solution (Direxxis)
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Blueshift	Broadridge Distributed Marketing Solution (Direxxis)
Considered Both Products	Blueshift Verified User Anonymous Chose Blueshift Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action. Incentivized Helpful? Verified User Anonymous Chose Blueshift Blueshift is the best platform I have worked with. Incentivized Helpful? Verified User Anonymous Chose Blueshift I feel that Blueshift has a ways to go before they get near some of the upper-tier ESPs out there that drive successes and are willing to be involved in the everyday marketing strategy. There are a lot of pieces that you have to get in addition to Blueshift. Incentivized Helpful? Verified User Anonymous Chose Blueshift Very precise segmenting/excluding conditions Predictive score Recommendation of product to users based on their behavior Incentivized Helpful? Gwen Rivet Growth Manager Chose Blueshift Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. … Incentivized Helpful?	Broadridge Distributed Marketing Solution (Direxxis) No answer on this topic

Best Alternatives
	Blueshift	Broadridge Distributed Marketing Solution (Direxxis)
Small Businesses	Bloomreach Score 9.1 out of 10	Mautic Score 9.0 out of 10
Medium-sized Companies	Bloomreach Score 9.1 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	Bloomreach Score 9.1 out of 10	Criteo Commerce Growth Score 8.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Blueshift	Broadridge Distributed Marketing Solution (Direxxis)
Likelihood to Recommend	7.7 (0 ratings)	- (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	- (0 ratings)

User Testimonials
	Blueshift	Broadridge Distributed Marketing Solution (Direxxis)
Likelihood to Recommend	Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type. Incentivized Divya Mulanjur Head of Email & Content Marketing Read full review	No answers on this topic
Pros	Recommendation Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people Use of AI to build predictive scoring Incentivized Verified User Anonymous Read full review	No answers on this topic
Cons	Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX Ability to move customers easily from one campaign to another with one click Incentivized Verified User Anonymous Read full review	No answers on this topic
Likelihood to Renew	We're not in the mood to start this process over at this time. A lot of hard work went into it. Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action. Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	Better ROI with more precise targeting More adapted to pressure Long to put in place however so it's taking time so we've potentially lost potential customers Incentivized Gwen Rivet Growth Manager Read full review	No answers on this topic
ScreenShots	Blueshift Screenshots