TrustRadius
Blueshift - A Powerful Marketing Automation Tool
https://www.trustradius.com/cross-channel-campaign-managementBlueshiftUnspecified8.15101
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January 24, 2018

Blueshift - A Powerful Marketing Automation Tool

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Blueshift

It is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specific segments, we're able to provide personalised content depending on the user journey. It is used mainly by the marketing department but we require the help of the tech department in order to implement events and therefore understand the way it is being used.
  • Range of capabilities
  • Predictive score
  • Integrated with a lot of other tools
  • Facebook syndication
  • Not the best UX
  • Support is often needed to understand how the tool works
  • Reporting could be improved (UI)
  • Better ROI with more precise targeting
  • More adapted to pressure
  • Long to put in place however so it's taking time so we've potentially lost potential customers
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward.
The predictive score is useful in order to push content at the right time to potential customers. Facebook syndication is great if there is a strong social media activity that can be used for better cross-marketing. Integrations (Segment for instance) are useful for event tracking, data analysis and measuring ROI.