Blueshift

Overview

Recent Reviews

Daily User of Blueshift

7 out of 10
February 28, 2022
We use Blueshift as a customer data platform - both to manage, curate, and update our customer segmentation and to integrate that data …
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Great tool for automation !

9 out of 10
January 25, 2018
Blueshift is used by the marketing team. Blueshift is used to onboard users and convert them into paying customers through smart marketing …
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Pricing

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What is Blueshift?

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://blueshift.com/plans-and-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is Blueshift?

The Blueshift SmartHub CDP aims to give marketers the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.


Capabilities include:

  • Multi-Channel Campaigns: Build, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.

  • Single Customer View: Create comprehensive, unified customer profiles of anonymous and identifiable users based on data with complete historical and real-time behaviors.

  • Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.

  • Advanced Segmentation: Build rich, precise customer segments based on any attribute, or behavior through its segmentation engine.

  • Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Blueshift Screenshots

Single Customer ViewAdvanced SegmentationMulti-Channel Customer JourneysPersonalized RecommendationsCampaign Performance ReportingSingle Customer View

Blueshift Video

Blueshift Downloadables

Blueshift Integrations

Blueshift Competitors

Blueshift Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)80%
Enterprises (more than 500 employees)20%

Blueshift Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, Europe, Middle East, Asia, Africa, Australia and New Zealand

Comparisons

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Frequently Asked Questions

What is Blueshift?

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

Who uses Blueshift?

The most common users of Blueshift are from Mid-sized Companies (51-1,000 employees) and the Financial Services industry.

Reviews and Ratings

 (9)

Ratings

Reviews

(1-6 of 6)
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February 28, 2022

Daily User of Blueshift

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Blueshift as a customer data platform - both to manage, curate, and update our customer segmentation and to integrate that data into our email templates. We build all our customer journeys, triggered campaigns, retention campaigns, and promotional campaigns in Blueshift. We have a robust customer experience that spans over hundreds of campaigns - so it's quite intricate to manage.
  • Customer data management and segmentation
  • Intuitive, easy to use platform
  • Quick and efficient customer support
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
We capture a wide amount of customer data at our organization, and Blueshift does a fantastic job of organizing that data in a manageable way. Specifically, in customer events, we are able to capture large amounts of time-sensitive data within each payload specific to that event. We then can trigger campaigns and segmentations off of that event data. This is essential to our success as a team and an organization.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Blueshift is an excellent customer data platform for companies managing large amounts of data. It was especially useful for developing complex emails and campaigns based on several stored data points and API calls. The user interface is the best of any email platform I have worked with making complex tasks easy to implement. The support was top-notch also.
  • Intuitive user interface.
  • Manage complex data.
  • Useful features.
  • I honestly can’t think of anything.
Blueshift is well suited for companies with a large user base, complex campaigns, and customer journeys. It is good for companies with technical emails that use lots of complex personalization and use API calls to generate data for emails. If your company has a smaller less complex email program, it's still a good tool but might have too many features that you wouldn’t necessarily use.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We were looking for something that would tie into the systems that we use to originate the services that we offer, directly into Blueshift for us to then trigger and send out campaigns without much manual intervention. The only setup we would need would come from the setup of the campaign itself, and then based on the criteria we were looking at we'd then select and drop them down the path that best fits them. We would use this by using the API connectivity and drive in the data we would need to pull that in.
  • API Connection
  • Campaign Management
  • Dynamic List Creation
  • Reporting.
  • Support.
  • Flow of Data.
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
Divya Mulanjur | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Blueshift is primarily used by the marketing department for data-driven, personalized and automated lifecycle email marketing. Recently we started utilizing Blueshift messaging through SMS to support our customer support team.

While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like travel dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.

  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Blueshift is used by the marketing team. Blueshift is used to onboard users and convert them into paying customers through smart marketing automation workflows.
  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring
  • UI is poor
  • Takes time to get onboard
Very well suited for on-boarding, nurturing, upsell, and retention
Gwen Rivet | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specific segments, we're able to provide personalised content depending on the user journey. It is used mainly by the marketing department but we require the help of the tech department in order to implement events and therefore understand the way it is being used.
  • Range of capabilities
  • Predictive score
  • Integrated with a lot of other tools
  • Facebook syndication
  • Not the best UX
  • Support is often needed to understand how the tool works
  • Reporting could be improved (UI)
The predictive score is useful in order to push content at the right time to potential customers. Facebook syndication is great if there is a strong social media activity that can be used for better cross-marketing. Integrations (Segment for instance) are useful for event tracking, data analysis and measuring ROI.