Blueshift Reviews

5 Ratings
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Score 7.4 out of 100

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Reviews (1-3 of 3)

Divya Mulanjur | TrustRadius Reviewer
August 21, 2018

Powerful AI-based tool for data-driven marketing

Score 9 out of 10
Vetted Review
Verified User
Review Source
Blueshift is primarily used by the marketing department for data-driven, personalized and automated lifecycle email marketing. Recently we started utilizing Blueshift messaging through SMS to support our customer support team.

While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like travel dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.

  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
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Gwen Rivet | TrustRadius Reviewer
January 24, 2018

Blueshift - A Powerful Marketing Automation Tool

Score 9 out of 10
Vetted Review
Verified User
Review Source
It is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specific segments, we're able to provide personalised content depending on the user journey. It is used mainly by the marketing department but we require the help of the tech department in order to implement events and therefore understand the way it is being used.
  • Range of capabilities
  • Predictive score
  • Integrated with a lot of other tools
  • Facebook syndication
  • Not the best UX
  • Support is often needed to understand how the tool works
  • Reporting could be improved (UI)
The predictive score is useful in order to push content at the right time to potential customers. Facebook syndication is great if there is a strong social media activity that can be used for better cross-marketing. Integrations (Segment for instance) are useful for event tracking, data analysis and measuring ROI.
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Anonymous | TrustRadius Reviewer
January 25, 2018

Great tool for automation !

Score 9 out of 10
Vetted Review
Verified User
Review Source
Blueshift is used by the marketing team. Blueshift is used to onboard users and convert them into paying customers through smart marketing automation workflows.
  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring
  • UI is poor
  • Takes time to get onboard
Very well suited for on-boarding, nurturing, upsell, and retention
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Blueshift Scorecard Summary

About Blueshift

Blueshift’s Customer Data Activation Platform (CDAP) is purpose-built for marketers looking to harness their customer data. The CDAP unifies customer data from any source to build a singular view of every customer. Non-technical marketers can utilize AI to target the right customers, with the right content, through the best channel, at the best time with self-driving journey flows that create a 1:1 experience.

Capabilities include:

  • Multi-Channel Campaigns: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.

  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data and complete historical and real-time behaviors.

  • Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.

  • Advanced Segmentation: Build rich, precise customer segments within minutes based on any attribute, or behavior through our intuitive segmentation engine.

  • Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Blueshift Features

Has featureMulti-Channel Campaigns
Has featurePredictive Intelligence
Has featureSingle Customer View
Has featureAdaptive Segmentation
Has featurePersonalized Recommendations

Blueshift Screenshots

Blueshift Integrations

SparkPost, Twilio SendGrid Email API, Mailgun, Segment, mParticle, MetaRouter, Google Tag Manager, Tealium iQ Tag Management System, Ensighten Pulse, Shopify, LiveRamp IdentityLink, Criteo Audience Match, AdRoll, Yahoo Gemini, Taboola, Twitter Ads, LinkedIn Marketing Solutions, Twilio Programmable SMS, Lob, OneSignal, Slack, WhatsApp Business, Zendesk, Zapier, Salesforce Commerce Cloud, Delighted, Google Analytics, Branch, Inkit, AppsFlyer, Cheetah Digital Marketing Suite (formerly Experian), Magento Commerce, part of Adobe Commerce Cloud, Google Ads (formerly AdWords), Facebook Custom Audiences, Pinterest, Snap!, Quora, Freewheel, Airship (formerly Urban Airship), Demandware, Clickatell

Blueshift Competitors


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Blueshift Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Blueshift Support Options

 Free VersionPaid Version
Video Tutorials / Webinar
Live Chat
Social Media

Blueshift Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:USA, Europe, Middle East, Asia, Africa, Australia and New Zealand