TrustRadius
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.https://dudodiprj2sv7.cloudfront.net/product-logos/Er/rt/4207LKOHPO0Q.PNGBlueshift LabsPowerful AI-based tool for data-driven marketing2018-08-21T18:32:21.711ZBlueshift is primarily used by the marketing department for data-driven, personalized and automated lifecycle email marketing. Recently we started utilizing Blueshift messaging through SMS to support our customer support team. While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like travel dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.,Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
Integration with Segment and other apps
Retargeting with dynamic content pulled from data feeds / catalogs,Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.,9,Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.,250,000 to 1 million,B2CDivya MulanjurBlueshift - A Powerful Marketing Automation Tool2018-01-24T15:59:37.147ZIt is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specific segments, we're able to provide personalised content depending on the user journey. It is used mainly by the marketing department but we require the help of the tech department in order to implement events and therefore understand the way it is being used.,Range of capabilities
Predictive score
Integrated with a lot of other tools
Facebook syndication,Not the best UX
Support is often needed to understand how the tool works
Reporting could be improved (UI),9,Better ROI with more precise targeting
More adapted to pressure
Long to put in place however so it's taking time so we've potentially lost potential customers,Customer.io,250,000 to 1 million,Both,HubSpot CRM, Periscope Data, Salesforce Commerce CloudGwen RivetGreat tool for automation !2018-01-25T22:30:47.124ZBlueshift is used by the marketing team. Blueshift is used to onboard users and convert them into paying customers through smart marketing automation workflows.,Recommendation
Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
Use of AI to build predictive scoring,UI is poor
Takes time to get onboard,9,Better email tracking
Better workflow and user experience,,1 to 5 million,B2CVerified User
Unspecified
Blueshift
4 Ratings
