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Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.https://dudodiprj2sv7.cloudfront.net/product-logos/Er/rt/4207LKOHPO0Q.PNGPowerful AI-based tool for data-driven marketingBlueshift is primarily used by the marketing department for data-driven, personalized and automated lifecycle email marketing. Recently we started utilizing Blueshift messaging through SMS to support our customer support team. While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like travel dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.,Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool. Integration with Segment and other apps Retargeting with dynamic content pulled from data feeds / catalogs,Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties. Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.,9,Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.,250,000 to 1 million,B2CBlueshift - A Powerful Marketing Automation ToolIt is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specific segments, we're able to provide personalised content depending on the user journey. It is used mainly by the marketing department but we require the help of the tech department in order to implement events and therefore understand the way it is being used.,Range of capabilities Predictive score Integrated with a lot of other tools Facebook syndication,Not the best UX Support is often needed to understand how the tool works Reporting could be improved (UI),9,Better ROI with more precise targeting More adapted to pressure Long to put in place however so it's taking time so we've potentially lost potential customers,Customer.io,250,000 to 1 million,Both,HubSpot CRM, Periscope Data, Salesforce Commerce CloudGreat tool for automation !Blueshift is used by the marketing team. Blueshift is used to onboard users and convert them into paying customers through smart marketing automation workflows.,Recommendation Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people Use of AI to build predictive scoring,UI is poor Takes time to get onboard,9,Better email tracking Better workflow and user experience,,1 to 5 million,B2C
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Blueshift
4 Ratings
Score 8.9 out of 101
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Blueshift Reviews

Blueshift
4 Ratings
Score 8.9 out of 101
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Divya Mulanjur profile photo
August 21, 2018

Blueshift Review: "Powerful AI-based tool for data-driven marketing"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Blueshift is primarily used by the marketing department for data-driven, personalized and automated lifecycle email marketing. Recently we started utilizing Blueshift messaging through SMS to support our customer support team.

While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like travel dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.

  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Read Divya Mulanjur's full review
Gwen Rivet profile photo
January 24, 2018

Review: "Blueshift - A Powerful Marketing Automation Tool"

Score 9 out of 10
Vetted Review
Verified User
Review Source
It is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specific segments, we're able to provide personalised content depending on the user journey. It is used mainly by the marketing department but we require the help of the tech department in order to implement events and therefore understand the way it is being used.
  • Range of capabilities
  • Predictive score
  • Integrated with a lot of other tools
  • Facebook syndication
  • Not the best UX
  • Support is often needed to understand how the tool works
  • Reporting could be improved (UI)
The predictive score is useful in order to push content at the right time to potential customers. Facebook syndication is great if there is a strong social media activity that can be used for better cross-marketing. Integrations (Segment for instance) are useful for event tracking, data analysis and measuring ROI.
Read Gwen Rivet's full review
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January 25, 2018

Blueshift Review: "Great tool for automation !"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Blueshift is used by the marketing team. Blueshift is used to onboard users and convert them into paying customers through smart marketing automation workflows.
  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring
  • UI is poor
  • Takes time to get onboard
Very well suited for on-boarding, nurturing, upsell, and retention
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Blueshift Scorecard Summary

About Blueshift

Blueshift is a Cross-Channel Marketing Automation platform with AI powered Recommendations.

According to the vendor, key differentiators include:

Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions

Predictive Segmentation: Machine learning based scores for user affinities and propensities

Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content

Full-funnel measurement with attribution: go beyond opens & clicks, and track custom conversion goals with customizable attribution.

Visual campaign builder: Build multi-touch campaigns with a simple visual interface

Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more.

Testing & Optimization: Advanced testing capabilities, including a-b tests, as well as measurement against holdout groups.

Deliverability: Scalable deliverability infrastructure and services.

Blueshift Features

Has featureVisual Cross-Channel Campaign Builder
Has featureAI Powered Recommendations
Has featureAdvanced Segmentation Engine: Behavioral & Predictive Segments
Has featureFull funnel measurement, with attribution
Has featureEmail Automation
Has featureMobile Push Notifications
Has featureWebsite Recommendations
Has featureSMS Automation
Has featureA/B Testing with Statistical Significance

Blueshift Screenshots

Blueshift Integrations

Blueshift Customer Size Distribution

Consumers
%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
80%
Enterprises (> 500 employees)
20%

Blueshift Support Options

 Free VersionPaid Version
Phone
Email
FAQ/Knowledgebase
Video Tutorials / Webinar

Blueshift Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:USA, Europe, Middle East, Asia, Africa, Australia and New Zealand