Overview
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Pricing
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- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features Scorecard
Product Details
What is Blueshift?
The Blueshift SmartHub CDP aims to give marketers the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.
Capabilities include:
Multi-Channel Campaigns: Build, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.
Single Customer View: Create comprehensive, unified customer profiles of anonymous and identifiable users based on data with complete historical and real-time behaviors.
Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.
Advanced Segmentation: Build rich, precise customer segments based on any attribute, or behavior through its segmentation engine.
Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.
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Blueshift Downloadables
- Fast-Growing Real Estate Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations
- Photobook App, Chatbooks, Grows Customer Engagement by 100% with Sophisticated Event-Triggered Campaigns
- Skillshare Boosts Enrollment 89% with AI-Powered Personalization
- BiggerPockets Increases Paid Subscriptions 2x with 1:1 Personalization Across Channels
Blueshift Integrations
- SparkPost
- Twilio SendGrid Email API, part of Twilio SendGrid
- Mailgun, from Pathwire
- Twilio Segment
- mParticle
- MetaRouter
- Google Tag Manager
- Tealium iQ Tag Management System
- Ensighten Pulse
- Shopify
- LiveRamp
- Criteo Audience Match, part of Marketing Solutions by Criteo
- AdRoll
- Taboola
- Twitter Ads
- LinkedIn Marketing Solutions
- Twilio Frontline
- Lob
- OneSignal
- Slack
- WhatsApp Business
- Zendesk Support Suite
- Zapier
- Salesforce Commerce Cloud
- Delighted
- Google Analytics
- Branch
- Inkit
- AppsFlyer
- Google Ads (formerly AdWords)
- Airship (formerly Urban Airship)
- Yahoo Gemini! (Verizon Media Native)
- formerly Yahoo! Advertising
- Cheetah Digital Marketing Suite (formerly Experian)
- Magento Commerce
- Facebook Custom Audiences
- Snap!
- Quora
- Freewheel
- Demandware
- Clickatell
Blueshift Competitors
Blueshift Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 0% |
Mid-Size Companies (51-500 employees) | 80% |
Enterprises (more than 500 employees) | 20% |
Blueshift Technical Details
Deployment Types | SaaS |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | USA, Europe, Middle East, Asia, Africa, Australia and New Zealand |
Comparisons
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Reviews and Ratings
Reviews
(1-6 of 6)- Popular Filters
Daily User of Blueshift
- Customer data management and segmentation
- Intuitive, easy to use platform
- Quick and efficient customer support
- Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
- Ability to move customers easily from one campaign to another with one click
Great Product for Complex Marketing Programs
- Intuitive user interface.
- Manage complex data.
- Useful features.
- I honestly can’t think of anything.
Good start, need more to finish.
- API Connection
- Campaign Management
- Dynamic List Creation
- Reporting.
- Support.
- Flow of Data.
Powerful AI-based tool for data-driven marketing
While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like travel dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.
- Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
- Integration with Segment and other apps
- Retargeting with dynamic content pulled from data feeds / catalogs
- Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
- Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Great tool for automation !
- Recommendation
- Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
- Use of AI to build predictive scoring
- UI is poor
- Takes time to get onboard
Blueshift - A Powerful Marketing Automation Tool
- Range of capabilities
- Predictive score
- Integrated with a lot of other tools
- Facebook syndication
- Not the best UX
- Support is often needed to understand how the tool works
- Reporting could be improved (UI)