Item: Blueshift
Rating: 7
Author: Verified User

Overall Satisfaction with Blueshift

Use Cases and Deployment Scope

We use Blueshift as a customer data platform - both to manage, curate, and update our customer segmentation and to integrate that data into our email templates. We build all our customer journeys, triggered campaigns, retention campaigns, and promotional campaigns in Blueshift. We have a robust customer experience that spans over hundreds of campaigns - so it's quite intricate to manage.

Pros and Cons

Pros

Customer data management and segmentation
Intuitive, easy to use platform
Quick and efficient customer support

Cons

Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
Ability to move customers easily from one campaign to another with one click

Most Important Features

Data management
Journey building
Customer events

Return on Investment

Better segmentation, targeting, and intelligence lead to higher revenue per send and better deliverability

Alternatives Considered

Salesforce Marketing Cloud Email Studio

Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action.

Key Insights

Do you think Blueshift delivers good value for the price?

Yes

Are you happy with Blueshift's feature set?

Yes

Did Blueshift live up to sales and marketing promises?

Yes

Did implementation of Blueshift go as expected?

Yes

Would you buy Blueshift again?

Yes

Other Software Used

SparkPost, Movable Ink

Likelihood to Recommend

We capture a wide amount of customer data at our organization, and Blueshift does a fantastic job of organizing that data in a manageable way. Specifically, in customer events, we are able to capture large amounts of time-sensitive data within each payload specific to that event. We then can trigger campaigns and segmentations off of that event data. This is essential to our success as a team and an organization.

Comments

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Daily User of Blueshift