Brandfolder vs. Contentful

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandfolder
Score 7.8 out of 10
N/A
Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.N/A
Contentful
Score 7.5 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$0
Pricing
BrandfolderContentful
Editions & Modules
No answers on this topic
Lite
$300
per month
Community
Free
Enterprise
Custom
Offerings
Pricing Offerings
BrandfolderContentful
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
BrandfolderContentful
Features
BrandfolderContentful
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brandfolder
7.3
1 Ratings
3% above category average
Contentful
-
Ratings
Dashboards10.01 Ratings00 Ratings
Data exportability5.01 Ratings00 Ratings
Content analytics7.01 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Brandfolder
7.9
1 Ratings
3% below category average
Contentful
-
Ratings
Uploading assets7.01 Ratings00 Ratings
Downloading assets9.01 Ratings00 Ratings
Categories10.01 Ratings00 Ratings
Asset storage10.01 Ratings00 Ratings
Asset sharing10.01 Ratings00 Ratings
Asset search9.01 Ratings00 Ratings
Tagging system10.01 Ratings00 Ratings
Content editing6.01 Ratings00 Ratings
Embed codes8.01 Ratings00 Ratings
Metadata7.01 Ratings00 Ratings
Collections10.01 Ratings00 Ratings
User access7.01 Ratings00 Ratings
Workflow automations5.01 Ratings00 Ratings
Related asset discovery2.01 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Brandfolder
-
Ratings
Contentful
8.5
10 Ratings
4% above category average
Role-based user permissions00 Ratings8.510 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Brandfolder
-
Ratings
Contentful
9.5
12 Ratings
20% above category average
API00 Ratings9.311 Ratings
Internationalization / multi-language00 Ratings9.79 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Brandfolder
-
Ratings
Contentful
7.8
13 Ratings
0% above category average
WYSIWYG editor00 Ratings7.34 Ratings
Code quality / cleanliness00 Ratings9.58 Ratings
Admin section00 Ratings9.311 Ratings
Page templates00 Ratings7.64 Ratings
Library of website themes00 Ratings7.52 Ratings
Mobile optimization / responsive design00 Ratings4.57 Ratings
Publishing workflow00 Ratings9.312 Ratings
Form generator00 Ratings7.01 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Brandfolder
-
Ratings
Contentful
9.4
12 Ratings
23% above category average
Content taxonomy00 Ratings10.011 Ratings
SEO support00 Ratings10.09 Ratings
Bulk management00 Ratings9.08 Ratings
Availability / breadth of extensions00 Ratings9.08 Ratings
Community / comment management00 Ratings9.01 Ratings
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User Ratings
BrandfolderContentful
Likelihood to Recommend
9.0
(6 ratings)
8.3
(13 ratings)
Usability
-
(0 ratings)
9.0
(3 ratings)
User Testimonials
BrandfolderContentful
Likelihood to Recommend
Smartsheet
It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.
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Contentful
It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
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Pros
Smartsheet
  • Documents such as contact lists and cooperative programs
  • Featured listings, agents, and maps are just a few examples of creative advertising concepts
  • Provides organization
Read full review
Contentful
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
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Cons
Smartsheet
  • If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
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Contentful
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
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Usability
Smartsheet
No answers on this topic
Contentful
It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
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Alternatives Considered
Smartsheet
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
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Contentful
Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
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Return on Investment
Smartsheet
  • Cut down on time doubling time on assets
  • It took a long time to set up and train.
  • It is very expensive.
Read full review
Contentful
  • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
  • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
  • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
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ScreenShots

Contentful Screenshots

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