BrightTALK vs. Reactive Live Shopping

BrightTALK

Reactive Live Shopping

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BrightTALK	Score 6.1 out of 10	N/A	BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.	N/A
Reactive Live Shopping	Score 0.0 out of 10	N/A	Reactive helps to turns site visitors into customers on e-commerce stores through live streamed shopping events. Utilizing gamified sales tools and analytics, live shopping attendees are incentivized to make a purchase. Features include: Multiple in-stream sales features Automatic SKU upload Collection Showcase Repeatable and interactive live events Access to Reactive Influencer Network	$99 per month

Pricing

BrightTALK

Reactive Live Shopping

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
BrightTALK	Reactive Live Shopping
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

Entry-level Setup Fee

No setup fee

Additional Details

—

Reactive will charge based on how many customers are viewing your stream at a rate of $0.005 per minute for each viewer.

More Pricing Information

Community Pulse
	BrightTALK	Reactive Live Shopping

Features

BrightTALK

Reactive Live Shopping

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	BrightTALK 8.2 2 Ratings 6% above category average	Reactive Live Shopping - Ratings
Dashboards	8.52 Ratings	00 Ratings
Data exportability	8.01 Ratings	00 Ratings

Performance & Compatibility of Online Events Software

Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
	BrightTALK 8.7 2 Ratings 7% above category average	Reactive Live Shopping - Ratings
High quality audio	9.52 Ratings	00 Ratings
Mobile support	8.01 Ratings	00 Ratings

Online Meetings / Events

Comparison of Online Meetings / Events features of Product A and Product B
	BrightTALK 9.1 2 Ratings 11% above category average	Reactive Live Shopping - Ratings
Calendar integration	10.02 Ratings	00 Ratings
Record meetings / events	8.52 Ratings	00 Ratings
Slideshows	10.02 Ratings	00 Ratings
Event registration	8.02 Ratings	00 Ratings

Online Events Collaboration

Comparison of Online Events Collaboration features of Product A and Product B
	BrightTALK 7.5 2 Ratings 12% below category average	Reactive Live Shopping - Ratings
Audience polling	7.01 Ratings	00 Ratings
Q&A	8.02 Ratings	00 Ratings

Online Events Security

Comparison of Online Events Security features of Product A and Product B
	BrightTALK 7.8 2 Ratings 7% below category average	Reactive Live Shopping - Ratings
Participant roles & permissions	7.52 Ratings	00 Ratings
Confidential attendee list	8.01 Ratings	00 Ratings

Online Events Marketing

Comparison of Online Events Marketing features of Product A and Product B
	BrightTALK 9.0 1 Ratings 13% above category average	Reactive Live Shopping - Ratings
Branding options	8.01 Ratings	00 Ratings
Integration to Marketing Automation	10.01 Ratings	00 Ratings

Best Alternatives
	BrightTALK	Reactive Live Shopping
Small Businesses	BigMarker Score 6.0 out of 10	OBS Studio Score 8.9 out of 10
Medium-sized Companies	ClickMeeting Score 9.0 out of 10	Zoom Events & Webinars Score 8.5 out of 10
Enterprises	ON24 Score 8.4 out of 10	Zoom Events & Webinars Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	BrightTALK	Reactive Live Shopping
Likelihood to Recommend	8.5 (5 ratings)	- (0 ratings)
Usability	9.0 (2 ratings)	- (0 ratings)
Support Rating	3.1 (2 ratings)	- (0 ratings)

User Testimonials
	BrightTALK	Reactive Live Shopping
Likelihood to Recommend	BrightTALK BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base. Incentivized Zane Alsareinye Private Tutor Read full review	Reactive No answers on this topic
Pros	BrightTALK Training Product explanation. Suggestive referrals. Incentivized Verified User Anonymous Read full review	Reactive No answers on this topic
Cons	BrightTALK Our sphere is healthcare and I would appreciate even more customization to this sector. Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace. More of the local live events, love these. Incentivized Verified User Anonymous Read full review	Reactive No answers on this topic
Usability	BrightTALK BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless Incentivized Zane Alsareinye Private Tutor Read full review	Reactive No answers on this topic
Support Rating	BrightTALK We have not had to contact support. Incentivized Verified User Anonymous Read full review	Reactive No answers on this topic
Alternatives Considered	BrightTALK GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities. Incentivized Charles Rogel Vice President of Product Development and Senior Consultant Read full review	Reactive No answers on this topic
Return on Investment	BrightTALK For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI. Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us. This allows us to easily connect with our audience and the platform is low maintenance for us. Incentivized Sarah Cook Director of Marketing Read full review	Reactive No answers on this topic
ScreenShots		Reactive Live Shopping Screenshots