Great tool for marketing webinars and expanding your audience!
Charles Rogel | TrustRadius Reviewer
June 06, 2019

Great tool for marketing webinars and expanding your audience!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with BrightTALK

BrightTALK is being used as a marketing tool for our company. We conduct informational webinars for HR leaders on employee engagement and employee surveys. We use it to build a greater audience. We try to conduct at least one new webinar each month. We have been doing webinars for a number of years but switched to BrightTALK because of the access to a broader audience.
  • Lead generation
  • It expands our audience by allowing us to tap into their database of users.
  • It is easy to use and is reliable. We don't have any technical issues.
  • It has robust reporting that provides a lot of data on attendees.
  • It takes some time to get up to speed on how it works. You need to do a test run a couple times to get used to it.
  • I don't like how when you click on a webinar from a list, it automatically registers you. I want to review it first and then click a button to register.
  • I'd like to have a comment board where people could post their ideas for all to see during the session. It would be more collaborative.
  • We have grown our audience by at least 50%
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
It is well suited for marketing webinars. Access to their broad user base is the main upside for us.

BrightTALK Feature Ratings

Ideation
Not Rated
Approval workflows
Not Rated
Content collaboration
Not Rated
Content calendar
Not Rated
Network for content licensing/production
Not Rated
Content hub
10
Forms / Gated content
7
Embedded CTAs
Not Rated
Content distribution
10
Content promotion
10
Content automation
10
Audience profiling and targeting
10
Closed-loop tracking and reporting
10
Content performance analytics
10
Campaign optimization dashboard
10
Competitive analytics
Not Rated