Broadlume vs. Selligent

Broadlume

Broadlume

2 Reviews and Ratings

Selligent

Selligent

21 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Broadlume	Score 10.0 out of 10	N/A	Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.	N/A
Selligent	Score 8.0 out of 10	N/A	Selligent is a cross-channel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.	N/A

Pricing

Broadlume

Selligent

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Broadlume	Selligent
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
Yes	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

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More Pricing Information

Community Pulse
	Broadlume	Selligent

Features

Broadlume

Selligent

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Broadlume 10.0 1 Ratings 31% above category average	Selligent - Ratings
Data Transfer	10.01 Ratings	00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Broadlume 10.0 1 Ratings 25% above category average	Selligent - Ratings
Ad dashboards	10.01 Ratings	00 Ratings
Ad conversion tracking	10.01 Ratings	00 Ratings
Cross-channel ad management	10.01 Ratings	00 Ratings
Ad forecasting and optimization	10.01 Ratings	00 Ratings

Best Alternatives
	Broadlume	Selligent
Small Businesses	Criteo Commerce Growth Score 8.0 out of 10	Mautic Score 10.0 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	Criteo Commerce Growth Score 8.0 out of 10	Iterable Score 8.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Broadlume	Selligent
Likelihood to Recommend	10.0 (1 ratings)	8.8 (2 ratings)
Usability	10.0 (1 ratings)	- (0 ratings)

User Testimonials
	Broadlume	Selligent
Likelihood to Recommend	Broadlume Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email. Incentivized Verified User Anonymous Read full review
Pros	Broadlume Great UI Accurate reporting Strong data points Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional. StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day. StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike. Incentivized Verified User Anonymous Read full review
Cons	Broadlume Ability to look at two campaigns at once (comparative stats) Only available for Facebook or G+ No export feature for reporting Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global Better data integration Friendlier user interface Easier guides and instructions Incentivized Verified User Anonymous Read full review
Usability	Broadlume AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global No answers on this topic
Alternatives Considered	Broadlume AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews. Incentivized Verified User Anonymous Read full review
Return on Investment	Broadlume Ad optimization data Simplified ad management Audience understanding Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global Increased employee efficiency due to content blocking Lower rate of errors/apology emails due to technical errors Incentivized Verified User Anonymous Read full review
ScreenShots	Broadlume Screenshots