What users are saying about
13 Ratings
13 Ratings
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Score 6.2 out of 101

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Likelihood to Recommend

Campaigner

We look for 2 things in an email campaign software: how detailed the reporting system is and ease of use. Both of these features are supported here. When I mention the reporting system, we need to be able to see who clicked on which links as well being able to pull their phone number or email so that we can then follow up with them. In all honesty I cannot see a situation where Campaigner would be less appropriate to use if you are looking for an email marketing software.
Zaheer Bulsara profile photo

Feature Rating Comparison

Email & Online Marketing

Campaigner
6.4
WYSIWYG email editor
Campaigner
9.0
Dynamic content
Campaigner
5.0
Ability to test dynamic content
Campaigner
4.0
Landing pages
Campaigner
6.0
A/B testing
Campaigner
7.0
Mobile optimization
Campaigner
3.0
Email deliverability
Campaigner
8.0
List management
Campaigner
8.0
Triggered drip sequences
Campaigner
8.0

Reporting & Analytics

Campaigner
4.0
Dashboards
Campaigner
5.0
Standard reports
Campaigner
5.0
Custom reports
Campaigner
2.0

Pros

  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Zaheer Bulsara profile photo

Cons

  • They one thing I would adapt is an easier use of columns. Sometimes you would like to have a column only go halfway down the page as oppose to the whole page but that can be worked around. There really isn't much I would change.
Zaheer Bulsara profile photo

Likelihood to Renew

Campaigner9.0
Based on 1 answer
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Zaheer Bulsara profile photo

Usability

Campaigner10.0
Based on 1 answer
Why? Because it's so so simple. Teaching the rest of the staff to use it was a breeze and now everyone can create their own marketing campaigns. Not only that, nut they can also pull the clicks and opens on their own, lightening my workload for the better. It's awesome in every way.
Zaheer Bulsara profile photo

Alternatives Considered

We were using a different client before and the ease of use was just not there. You needed to know a lot of HTML and little tricks to manipulate the system. You don't need all that for Campaigner. The drag and drop function is amazing. It is also easier to pull reports than what we were previously doing. The combination of these two things is great.
Zaheer Bulsara profile photo

Return on Investment

  • Increased employee efficiency for sure. This goes back to the ease of use. I was able to teach a large portion of my staff how to use campaigner in less than an hour and they were then able to create (or at the very least, create a template that would need some slight adjustments from the digital team) effective campaigns and thus reduce the workload that comes to the digital team freeing us for other projects.
Zaheer Bulsara profile photo

Pricing Details

Campaigner

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details