TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Campaigner

    Score2 out of 10
    N/ACampaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. Campaigner advanced features include A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing campaigns.

    $14

    per month

    Pabbly

    Score8.2 out of 10
    N/APabbly is a suite of applications to support small to midsize businesses. These include the Pabbly Connect workflow automation tool, as well as tools supporting email verification and marketing, subscription management, and forms.

    $49

    per month

    Pricing
    CampaignerPabbly
    Editions & Modules
    Essentials
    $14
    per month
    Advanced
    $35
    per month
    Standard
    $49
    per month
    Pro
    $99
    per month
    Ultimate
    $199
    per month
    Ultimate Plus
    $399
    per month
    Offerings
    Pricing Offerings
    CampaignerPabbly
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    CampaignerPabbly
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Campaigner and Pabbly
    Feature
    Campaigner
    6.3
    4 Ratings
    24% below category average
    Pabbly
    -
    Ratings
    WYSIWYG email editor8.04 Ratings00 Ratings
    Dynamic content4.04 Ratings00 Ratings
    Ability to test dynamic content4.04 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing3.03 Ratings00 Ratings
    Mobile optimization7.04 Ratings00 Ratings
    Email deliverability reporting6.04 Ratings00 Ratings
    List management8.04 Ratings00 Ratings
    Triggered drip sequences9.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Campaigner and Pabbly
    Feature
    Campaigner
    4.7
    4 Ratings
    47% below category average
    Pabbly
    -
    Ratings
    Dashboards5.01 Ratings00 Ratings
    Standard reports8.04 Ratings00 Ratings
    Custom reports1.03 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of Campaigner and Pabbly
    Feature
    Campaigner
    -
    Ratings
    Pabbly
    7.8
    1 Ratings
    3% below category average
    Pre-built connectors00 Ratings8.01 Ratings
    Connector modification00 Ratings8.01 Ratings
    Support for real-time and batch integration00 Ratings7.01 Ratings
    Data quality services00 Ratings8.01 Ratings
    Best Alternatives
    CampaignerPabbly
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Make
    Score9.3 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    IBM App Connect
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Workato
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CampaignerPabbly
    Likelihood to Recommend
    2.0
    (5 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    5.0
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    1.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    CampaignerPabbly
    Likelihood to Recommend
    Ziff Davis Inc
    Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
    Incentivized
    Read full review
    Pabbly (Magnet Brains LLC)
    • It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features.
    • Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient
    • Great for companies that need to automate functions that are repetitive throughout the organization
    Incentivized
    Read full review
    Pros
    Ziff Davis Inc
    • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
    • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
    • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
    Read full review
    Pabbly (Magnet Brains LLC)
    • Connect software applications that are not already integrated or connected
    • Automate processes within a single software
    • Transform data and then using that data across different software applications
    Incentivized
    Read full review
    Cons
    Ziff Davis Inc
    • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
    • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
    • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
    Incentivized
    Read full review
    Pabbly (Magnet Brains LLC)
    • The trigger action needs improvement
    • The method of connecting different software also needs to be simplified
    • The actions for some software applications need to have more capability (things that can be done between different software)
    Incentivized
    Read full review
    Likelihood to Renew
    Ziff Davis Inc
    I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
    Read full review
    Pabbly (Magnet Brains LLC)
    No answers on this topic
    Usability
    Ziff Davis Inc
    Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
    Incentivized
    Read full review
    Pabbly (Magnet Brains LLC)
    I really enjoy using Pabbly, it is fast, pretty simple, has lot of connections and support has been fairly helpful. I would give it just a higher rating if it came with a faster live chat and more templates for non techies like myself but overall has been reliable, usable with no bugs, and helpful to connect tasks especially any google sheet/doc/form etc task
    Incentivized
    Read full review
    Support Rating
    Ziff Davis Inc
    Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
    Incentivized
    Read full review
    Pabbly (Magnet Brains LLC)
    No answers on this topic
    Alternatives Considered
    Ziff Davis Inc
    MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
    Incentivized
    Read full review
    Pabbly (Magnet Brains LLC)
    I think Integrately has a superior UX, it is a little easier and less techy to use, but doesn't have the amount of integrations that Pabbly has. So far, a lot more softwares offer Pabbly connection than Integratly and that is really the deciding factor
    Incentivized
    Read full review
    Return on Investment
    Ziff Davis Inc
    • We are able to sell Campaigner as a premium feature
    • The plans can be a bit pricey
    • We do cover cost by using their flexible "bucket" model.
    Incentivized
    Read full review
    Pabbly (Magnet Brains LLC)
    • Saved us thousands of dollars in manual labor costs
    • Made us more profitable due to automating our marketing effort
    • Allowed us to meet with more prospects by reducing our effort
    • Made us more intelligent by capturing important information that we were not able to capture
    Incentivized
    Read full review
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