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CampusLogic vs. TargetX, from Liaison

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CampusLogic

    Score9.3 out of 10
    N/ACampusLogic in Chandler offers a suite of applications designed to transform the way higher education delivers student financial success, with their integrated platform that includes a net price calculator, online scholarship management, digital award letters, simplified financial aid verification, and instant financial aid insights.N/A

    TargetX, from Liaison

    Score8 out of 10
    N/ATargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).N/A
    Pricing
    CampusLogicTargetX, from Liaison
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CampusLogicTargetX, from Liaison
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    User Ratings
    CampusLogicTargetX, from Liaison
    Likelihood to Recommend
    10.0
    (1 ratings)
    7.5
    (3 ratings)
    User Testimonials
    CampusLogicTargetX, from Liaison
    Likelihood to Recommend
    CampusLogic
    The best place to utilize this would be for students in order to determine their own qualifications and needs to attend a given university; they can then input that information that would allow a financial aid advisor to reach out and offer things such as scholarships or grants, or even explain how easy it is to apply to things such as the cal grant or pell grant (state applicability).
    Incentivized
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    Liaison
    Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.
    Incentivized
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    Pros
    CampusLogic
    • Easy to use interface.
    • Integrates with LMS and cloud based storage.
    • Usage for both professors and students.
    Incentivized
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    Liaison
    • Bulk Email
    • Analytics
    • Event Management
    • 3rd party product bundling & support
    Incentivized
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    Cons
    CampusLogic
    • Marketing was very clear on the ROI.
    Incentivized
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    Liaison
    • When sending large volumes of email the campaigns can be slow to send
    • The events functions are not as robust as some of the competition
    • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
    Incentivized
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    Alternatives Considered
    CampusLogic
    No answers on this topic
    Liaison
    Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
    Incentivized
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    Return on Investment
    CampusLogic
    • Made it easier to fill out applications.
    • Easier for student to understand financial aid practices.
    • faster application process and increased rates of enrollment.
    Incentivized
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    Liaison
    • Increases in enrollment!
    • More efficient funnel
    Incentivized
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