CampusLogic vs. TargetX, from Liaison

The best place to utilize this would be for students in order to determine their own qualifications and needs to attend a given university; they can then input that information that would allow a financial aid advisor to reach out and offer things such as scholarships or grants, or even explain how easy it is to apply to things such as the cal grant or pell grant (state applicability).

Incentivized

Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.

Incentivized

• Easy to use interface.
• Integrates with LMS and cloud based storage.
• Usage for both professors and students.

Incentivized

• Bulk Email
• Analytics
• Event Management
• 3rd party product bundling & support

Incentivized

• Marketing was very clear on the ROI.

Incentivized

• When sending large volumes of email the campaigns can be slow to send
• The events functions are not as robust as some of the competition
• Their telemarketing component has not been updated in a while and leaves a bit for current call centers.

Incentivized

Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.

Incentivized

• Made it easier to fill out applications.
• Easier for student to understand financial aid practices.
• faster application process and increased rates of enrollment.

Incentivized

• Increases in enrollment!
• More efficient funnel

Incentivized