Good solution with a hidden gem
January 25, 2022

Good solution with a hidden gem

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with TargetX, from Liaison

TargetX is a more comprehensive solution for Enrollment Management in Higher Ed users of Salesforce. It provides a full suite solution versus the basic architecture provided by the free EDA solution. It essentially makes Salesforce a LOT more useful to recruiting arms of Higher Ed schools than it would be out of the box.

Pros

  • Email Automation
  • Email Template Builder

Cons

  • User Interface
  • Product Management
  • Email Template Builder
  • Email Campaign Automation
  • Makes Salesforce a lot more relevant
  • Provides a good basis for implementation
Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.

Do you think TargetX, from Liaison delivers good value for the price?

Yes

Are you happy with TargetX, from Liaison's feature set?

Yes

Did TargetX, from Liaison live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of TargetX, from Liaison go as expected?

Yes

Would you buy TargetX, from Liaison again?

Yes

Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.

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