TargetX is a great value and offers a full suite!
October 12, 2021

TargetX is a great value and offers a full suite!

Timothy Hardin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with TargetX, from Liaison

TargetX is used by all of our Undergraduate and Graduate Admissions Offices to manage all prospective students - from initial inquiry (or name buy), to enrollment in the university.
TargetX provides a suite of products that sit on top of, and customize, Salesforce for the Higher Education market.
TargetX's email platform is a key benefit, as well as their online application.
Their SMS and Print products are newer and still need some capacity.
  • Bulk Email
  • Analytics
  • Event Management
  • 3rd party product bundling & support
  • Acquisition by Liaison has decreased customer/account support
  • Native SMS is not fully capable
  • Moving products from 3rd party (like Conga Connect) to internal (TargetX Print) has decreased capability.
  • All the needed products in one bundle
  • Efficient and customizable Online Application
  • Knowledgeable tech support.
  • Salesforce is everywhere - very easy to get support and how to do thing.
  • Increases in enrollment!
  • More efficient funnel
  • Slate and by Technolutions
Both Slate and TargetX do a great job and have huge audiences in the higher ed world.
TargetX, however, is not a closed system. Slate is just Slate. If you need anything added to it (like data import connectors), you have to have Slate add it.
TargetX, on the other hand, is build on Salesforce. There are almost an umlimited supply of products that are easily accessible to download or build to do whatever you want in Salesforce. Even if TargetX went out of business, the Enrollment funnel would still exist on Salesforce.

Slate is likely somewhat better in pure enrollment mode - as it is developed solely for that purpose. TargetX is built on a Sale platform so sometimes things seem a little awkward.

Do you think TargetX, from Liaison delivers good value for the price?


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Did TargetX, from Liaison live up to sales and marketing promises?


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TargetX is a great full-service suite for Colleges and Universities looking to implement a new CRM, or are wanting to migrate from a different CRM.
TargetX works great for multiple departments, but will need to be somewhat modified to make sure each department has the data security they need.
TargetX know enrollment, and does a good job putting together the pieces needed.
Due to the way it is customized on Salesforce, it is very hard to use some 3rd party Salesforce AppExchange tools as they expect the data to be in a different model.