TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Captora (discontinued)

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.N/A

    Vendasta

    Score9.8 out of 10
    N/AVendasta headquartered in Saskatoon provides a white-label local marketing platform aimed at agencies and marketers supporting brick and mortar franchises with local business online toolkits, and their platform that they describe as an end-to-end commerce platform designed for businesses at every stage of growth.

    $49

    per month

    Pricing
    Captora (discontinued)Vendasta
    Editions & Modules
    No answers on this topic
    Startup
    $49
    per month
    Partner Strategy Consulting
    $150
    per session
    Additonal Markets
    $240
    per month
    Essentials
    $345
    per month
    Agecny Website
    $360
    one-time fee
    Growth
    $575
    per month
    Scale
    1,150
    per month
    Offerings
    Pricing Offerings
    Captora (discontinued)Vendasta
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Captora (discontinued)Vendasta
    Small Businesses
    No answers on this topic
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    HG Insights Platform
    Score9.2 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    HG Insights Platform
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Captora (discontinued)Vendasta
    Likelihood to Recommend
    9.0
    (2 ratings)
    9.5
    (2 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (2 ratings)
    User Testimonials
    Captora (discontinued)Vendasta
    Likelihood to Recommend
    Captora
    If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
    Read full review
    Vendasta
    Vendasta is perfect for solo digital marketing agencies that are looking to scale up their business. I've already recommended them to several other marketers, and they profusely thanked me for doing so! As far as acquiring new customers, we've found Vendasta to be a perfect solution for businesses that do not have their own internal marketing department, typically SBAs that only have a Marketing Director, or even just the business owner who wears too many hats. When we've bumped into larger companies that already have their own marketing suite and software set up, then they're usually less interested in adopting our platform.
    Incentivized
    Read full review
    Pros
    Captora
    • Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
    • Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
    • Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.
    Incentivized
    Read full review
    Vendasta
    No answers on this topic
    Cons
    Captora
    • Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
    • Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.
    Read full review
    Vendasta
    • Their team is so large that sometimes I end up communicating with people who have no familiarity with BRN and our clients, so I end up having to repeat a lot of things to make sure we're on the same page.
    Incentivized
    Read full review
    Likelihood to Renew
    Captora
    The ROI has been proven out with Salesforce reporting.
    Read full review
    Vendasta
    No answers on this topic
    Usability
    Captora
    No answers on this topic
    Vendasta
    The usability continues to improve. Adding a true mobile app for client use would be a great next step.
    Incentivized
    Read full review
    Alternatives Considered
    Captora
    We have not seen anything that compares to Captora from an apples to apples perspective
    Incentivized
    Read full review
    Vendasta
    I don't find anything in your listings that I have used. I have run ads myself. I have built websites myself. I have run email campaigns with other autoresponders myself. Vendasta beats all those.
    Incentivized
    Read full review
    Return on Investment
    Captora
    • The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.
    Incentivized
    Read full review
    Vendasta
    No answers on this topic
    ScreenShots