Helping Us Scale Our SEO and SEM Efforts!
March 08, 2016

Helping Us Scale Our SEO and SEM Efforts!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Captora

Captora is helping us expand on our SEO and SEM strategy with a unique platform that provides insights into demand signals of our customers. We use the Capotra platform to expand our reach on the SEO channel and help us convert our CPC / PPC leads at higher rates through dynamic page content. Our team leverages the insights to make decisions in other marketing efforts and channels. We can leverage analytics and competitive insights to make better decisions about content topics, types, and the best promotional channels. Captora also helps us engage our prospects for longer and drives more visits to our website. Overall, I am happy with the performance of the product and we just renewed for another term.
  • Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
  • Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
  • Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.
  • Analytics is an area that Captora is building out. This was an area that was a later phase in their development, which is fine. I am not disappointed as they have been upfront with their plans and also engaging my team in their analytics roadmap conversations. I am excited to see what the Captora team comes out with in the next few months.
  • Flexibility with making edits to the campaign pages. This is something that can be done through the CSM, but it would be nice to have a self-service portal where we can make minor edits ourselves. This is also something we are speaking to them about.
  • The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.
  • None
We have not seen anything that compares to Captora from an apples to apples perspective.
The nice part about Captora is that it can be utilized for marketing teams of any size. The only caution I have is that I believe a team has to devote at least 8 hours a week to get true ROI out of the platform. At the end of the day, it is a tool and does require some resources to get any benefits. I think it is easy to assume that Captora's algorithms will do all of the work....the platform does get you 80% there, but you have to cross that finish line. Not a drawback, but something everyone must consider when purchasing. It is not "automatic," but you can see the ROI within a few short months.