TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cardlytics for Marketers

    Score9 out of 10
    N/ACardlytics for Marketers is a native ad platform that integrates ads within online, mobile, and email channels at banks in the US & UK. Customers browse ads to plan where they’ll spend and save. Native ads created in this way reach only verified adults who are actively managing their money.N/A

    AdSense

    Score8.4 out of 10
    N/AGoogle AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.N/A
    Pricing
    Cardlytics for MarketersAdSense
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Cardlytics for MarketersAdSense
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Cardlytics for MarketersAdSense
    Considered Both Products
    Cardlytics
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    8 Answers
    Best Alternatives
    Cardlytics for MarketersAdSense
    Small Businesses
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Medium-sized Companies
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Enterprises
    AdSense
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cardlytics for MarketersAdSense
    Likelihood to Recommend
    -
    (0 ratings)
    8.9
    (7 ratings)
    User Testimonials
    Cardlytics for MarketersAdSense
    Likelihood to Recommend
    Cardlytics
    No answers on this topic
    Google
    I think any company selling a product or service can benefit from Google AdSense advertising as long as they come with a strategy of who to target with their Ad campaigns. If you just blanket anything and everything with your Google Ads it won't be as effective, and you will be wasting your spend
    Incentivized
    Read full review
    Pros
    Cardlytics
    No answers on this topic
    Google
    • Excellent Ads type and useful content
    • Excellent follow up and analytics
    • Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
    • Excellent revenue for the bloggers who are honest about their content
    Read full review
    Cons
    Cardlytics
    No answers on this topic
    Google
    • Google AdSense should monetize mobile applications
    • Google AdSense should monetize Mac native applications and games
    • Google AdSense should pay out more for a click for tier 1 countries traffic
    Incentivized
    Read full review
    Usability
    Cardlytics
    No answers on this topic
    Google
    I feel that Google AdSense has a plethora of features and detailed options for you to utilize when building campaigns. I do think there is room to make it more user friendly for beginning users. I had to request help from my Marketing team to build campaigns. Ultimately, that improvement would push my scoring to a 10.
    Incentivized
    Read full review
    Alternatives Considered
    Cardlytics
    No answers on this topic
    Google
    In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization.
    Incentivized
    Read full review
    Return on Investment
    Cardlytics
    No answers on this topic
    Google
    • Helps us strategize better around potential ad revenue models
    • Helps us evaluate the impact of ads on the user experience on the front end
    • The optimization recommendations have generated an improvement revenue-wise
    Incentivized
    Read full review
    ScreenShots