Google AdSense provides horsepower to your recruiting marketing goals
Use Cases and Deployment Scope
We use Google AdSense to run recruiting campaigns for adding talent and sales campaign for our freight brokerage services we offer. In terms of recruiting we can target competitors and talent hubs by location, while geofencing the area for precise targeted marketing. When we are targeting for our services we may target a conference where our customers are and geofence that area as well.
Pros
- Geofencing targeted areas for ads.
- Ability to target cell phone advertisements.
- Feedback data on the Google AdSense campaigns to best understand the success or failure of the campaign.
- Ability to target competitors' talent pools that work in a certain area or location.
Cons
- Even more detailed data from Google AdSense campaigns. You can never have enough data.
- I do think setting up the campaigns to run could be a little more user friendly for those new to building the campaigns.
- Affordability could always be improved to run campaigns as companies' budgets are tightening having more affordability is always helpful to the customer.
Return on Investment
- We have seen steady increases in job application responses whenever we run targeted AdSense campaigns.
- We see increased website traffic and carrier applications when we run Google AdSense campaigns targeted for finding drivers to join our network.
- We have received customer leads each time we run customer Google Ad campaigns targeted on conferences we are attending and are even able to setup meetings while we are onsite.
Usability
Other Software Used
LinkedIn Recruiter, LinkedIn Marketing Solutions, HubSpot CRM
