TrustRadius
Taboola is a content marketing engine from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).TaboolaTaboola: Great network, great users2019-01-11T15:11:43.937ZTaboola is used by my company's social media team -- which handles all social media accounts and other digital marketing tools needed to reach out more readers. As a member of the social media team, I am currently responsible for managing Taboola for the company. My responsibility ranges from targeting the audience to curating the news articles that we want to promote across Taboola's platform.,Taboola's network is made up of high-quality websites that are similar to our own. This means that we can attract high-quality readers and that the impressions are not wasted on just any other internet user.
The pricing is great. There are two bidding systems: smart and fixed bidding so that you can choose according to your need and budget, of course.
Related to the first point: since the users are high-quality, they spend more time on your website and end up reading more pages. When you consider this, Taboola's pricing is way cheaper than other similar platforms.
Easy to use dashboard. The dashboard puts everything you need to know upfront, from CPC, spending, and results.,Uneven performance across one campaign. I usually curate 10 to 15 news articles to be promoted in Taboola, and usually, only two or three perform really well and eat up a huge piece of the budget. Sometimes you have to separate contents into different campaigns so that you'll have more even performance.
Since Taboola caters to all kind of websites, it is sometimes hard for news media to compete and follow their content best practice. It takes a while to have a grasp on what kind of contents perform well on Taboola.
Also, being a news website, we have varying contents including that which is related to pornography or violence. Sometimes Taboola doesn't allow us to promote these kinds of contents, even though the materials do not promote pornography or violence.,10,Taboola guarantees stable user flow across the campaign period. I use balanced spending setting on my campaign so that the budget is well spread throughout the month, but usually, the traffic is higher nearing the end of the campaign.
New users and more awareness. Taboola allows us to reach potential readers without much hassle.
Users from Taboola are a high-quality audience who spend a lot of time on your website and read several pages. Unlikely to be bots.,Outbrain,Echobox, Facebook for Business, Outbrain,10,No,Our budget is in US$ and there was a time when we had to press our budget on Taboola since our domestic currency was performing badly. I asked for a lower CPC from the Taboola support team and they agreed to it for the sake of good business, since we had been using Taboola for over a year. This had convinced me to keep using Taboola for the future.Devina HeriyantoTraffic, traffic, traffic.2018-02-13T15:56:03.578ZTaboola is a native advertising platform that I've used to reach top of funnel traffic effectively and on the cheap. You can expect to pay CPM rates below $1 and if you retarget those users via their platform, the CPM rates are usually between $1-$3. It is pretty much a self-serve platform, but I found the Taboola support responsive and well trained.,Target top of funnel traffic on the cheap.
Transparency when it comes to placements, rates, etc.
Ability to exclude underperforming segements, placements, devices, etc.,Introduce view-trough and click-through reporting,7,Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic.,Outbrain and Yahoo Gemini,Yahoo Gemini, AdWords, ZedoKelly SauxDriving Onsite Users with Taboola2016-06-16T18:57:39.647ZWe use Taboola in the marketing and client programs department. We also use Taboola as a revenue driver on our site. The main use for us is as a marketing tool to drive users with similar interests to our content. Since the users are already reading similar content the engagement is pretty high.,Platform is very user friendly.
Reports are easy to generate.
Engagement from users is high.,I have noticed that customer support has decreased in the past year as Taboola has grown. It sometimes takes four days or more for a campaign to be approved. It used to be immediate and always within 24 hours.
Credit card billing with high fees is now mandatory. If a company is going to make credit card billing mandatory don't charge fees. Our expense has increased by around 2.5% which I need to always keep in mind when comparing the CPC of campaigns on competing platforms.
Our customer support rep used to give us a lot of help with optimization. We stopped getting support from her over eight months ago and we recently got an email that we now have to contact support@taboola.com even though our spend had almost doubled! However, we just were informed that we will now have a new rep, hopefully we will get more support now. When I say support I mean a rep that contacts us with optimization ideas.,8,Taboola has enabled us to target users to specific content needed to drive key business objectives.,Outbrain,AdWords, Outbrain, Evergage, WordPress, Yoast Wordpress SEO Plugins, Adobe Photoshop, Facebook for BusinessVerified UserTaboola Works to Promote Content2016-03-22T21:45:40.765ZTaboola is used to increase and promote specific content and bring traffic to websites. This tool is used by the search and content marketing teams.,Taboola ads blend in with the sites they are shown on so users are more likely to click to the content.,I find the interface somewhat difficult to navigate.
You are unable to drill down to the article level to view data.,8,Taboola has increased traffic and interaction with sites.,Outbrain,Google Analytics, Bing Ads, Marin Software, AdWords, The Trade DeskVerified User
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Taboola
15 Ratings
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