Taboola Reviews

18 Ratings
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Score 7.4 out of 101

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Reviews (1-5 of 5)

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Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Taboola as a recommendation tool, as it was originally intended. We strive to create high-quality content that engages our readers, and Taboola has an ever-growing reach all over the world. The invaluable insight that trends.taboola.com provides can be useful for other networks as well. It provides a glimpse into what humans currently like to click on.
  • A good value on clicks -- they have visitors for all CPCs!
  • Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever.
  • High quality -- their policies ensure that only enjoyable, modest content is provided.
  • Account managers -- some of them underestimate the effort that goes into creating the creatives and the landing pages, and suggest abandoning them instead of helping (with a simple instruction of a few words) to make them acceptable.
  • Strict content policies and human preferences being mixed up. Inconsistency sometimes sneaks into the review process.
  • Deleting campaigns created in error -- with a bin function even! That would be great.
I recommend you read their extensive policy, and decide if their conditions and your needs match. I cannot give specific scenarios, as Taboola is mainly what you make of it. It all depends on what you want to show and to whom. The targeting isn't nearly as precise as on Google's or Facebook's network, so if you want to sell dog coats to local chihuahua owners, you probably won't love Taboola, but you might!
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Devina Heriyanto profile photo
Score 10 out of 10
Vetted Review
Verified User
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Taboola is used by my company's social media team -- which handles all social media accounts and other digital marketing tools needed to reach out more readers. As a member of the social media team, I am currently responsible for managing Taboola for the company. My responsibility ranges from targeting the audience to curating the news articles that we want to promote across Taboola's platform.
  • Taboola's network is made up of high-quality websites that are similar to our own. This means that we can attract high-quality readers and that the impressions are not wasted on just any other internet user.
  • The pricing is great. There are two bidding systems: smart and fixed bidding so that you can choose according to your need and budget, of course.
  • Related to the first point: since the users are high-quality, they spend more time on your website and end up reading more pages. When you consider this, Taboola's pricing is way cheaper than other similar platforms.
  • Easy to use dashboard. The dashboard puts everything you need to know upfront, from CPC, spending, and results.
  • Uneven performance across one campaign. I usually curate 10 to 15 news articles to be promoted in Taboola, and usually, only two or three perform really well and eat up a huge piece of the budget. Sometimes you have to separate contents into different campaigns so that you'll have more even performance.
  • Since Taboola caters to all kind of websites, it is sometimes hard for news media to compete and follow their content best practice. It takes a while to have a grasp on what kind of contents perform well on Taboola.
  • Also, being a news website, we have varying contents including that which is related to pornography or violence. Sometimes Taboola doesn't allow us to promote these kinds of contents, even though the materials do not promote pornography or violence.
Taboola is well suited when you want to reach out new audience and you have a grasp on what kind of audience you want. Taboola allows you to choose where your promoted contents will be displayed and where they should not (blacklist and whitelist), hence you have the ability to target an audience from similar websites.

I personally use Taboola to promote contents that have longer shelf-life, because it takes a while for a content to perform on Taboola. If you're on tight schedule, you might want to tinker your spending setting on each campaign.
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Kelly Saux profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
Taboola is a native advertising platform that I've used to reach top of funnel traffic effectively and on the cheap. You can expect to pay CPM rates below $1 and if you retarget those users via their platform, the CPM rates are usually between $1-$3. It is pretty much a self-serve platform, but I found the Taboola support responsive and well trained.
  • Target top of funnel traffic on the cheap.
  • Transparency when it comes to placements, rates, etc.
  • Ability to exclude underperforming segements, placements, devices, etc.
  • Introduce view-trough and click-through reporting
Generating top of funnel traffic. If premium site targeting is your main goal, this may not be the best platform to reach your goals. You will be able to reach some big publishers (e.g., MSN, Huffington Post, Bloomberg), but a lot of traffic comes from smaller publishers. You have the ability to bid up on specific publishers and/or block specific publishers from your campaigns.
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Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Taboola in the marketing and client programs department. We also use Taboola as a revenue driver on our site. The main use for us is as a marketing tool to drive users with similar interests to our content. Since the users are already reading similar content the engagement is pretty high.
  • Platform is very user friendly.
  • Reports are easy to generate.
  • Engagement from users is high.
  • I have noticed that customer support has decreased in the past year as Taboola has grown. It sometimes takes four days or more for a campaign to be approved. It used to be immediate and always within 24 hours.
  • Credit card billing with high fees is now mandatory. If a company is going to make credit card billing mandatory don't charge fees. Our expense has increased by around 2.5% which I need to always keep in mind when comparing the CPC of campaigns on competing platforms.
  • Our customer support rep used to give us a lot of help with optimization. We stopped getting support from her over eight months ago and we recently got an email that we now have to contact support@taboola.com even though our spend had almost doubled! However, we just were informed that we will now have a new rep, hopefully we will get more support now. When I say support I mean a rep that contacts us with optimization ideas.
It really varies depending on the content we upload to taboola. Some campaigns are less expensive than the competition and some are more [expensive], but have the same level of engagement. You can not know unless you try your content with each platform. The Taboola widget on our site is very effective not only for driving revenue but showing our users other articles from our site.
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Score 8 out of 10
Vetted Review
Verified User
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Taboola is used to increase and promote specific content and bring traffic to websites. This tool is used by the search and content marketing teams.
  • Taboola ads blend in with the sites they are shown on so users are more likely to click to the content.
  • I find the interface somewhat difficult to navigate.
  • You are unable to drill down to the article level to view data.
Taboola is a great tool to promote specific content in a native ad.
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Feature Scorecard Summary

Ideation (1)
10
Approval workflows (1)
4
Content collaboration (1)
6
Content calendar (1)
5
Network for content licensing/production (1)
10
Content hub (2)
9.0
Embedded CTAs (1)
8
Content distribution (3)
9.0
Content promotion (5)
9.5
Content automation (1)
8
Audience profiling and targeting (3)
7.5
Closed-loop tracking and reporting (3)
8.0
Content performance analytics (5)
8.8
Campaign optimization dashboard (5)
9.1
Competitive analytics (2)
8.0

About Taboola

Taboola is a content marketing engine from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
Categories:  Content Marketing

Taboola Technical Details

Operating Systems: Unspecified
Mobile Application:No