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Taboola is a content marketing engine from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).Traffic, traffic, traffic.Taboola is a native advertising platform that I've used to reach top of funnel traffic effectively and on the cheap. You can expect to pay CPM rates below $1 and if you retarget those users via their platform, the CPM rates are usually between $1-$3. It is pretty much a self-serve platform, but I found the Taboola support responsive and well trained.,Target top of funnel traffic on the cheap. Transparency when it comes to placements, rates, etc. Ability to exclude underperforming segements, placements, devices, etc.,Introduce view-trough and click-through reporting,7,Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic.,Outbrain and Yahoo Gemini,Yahoo Gemini, AdWords, ZedoDriving Onsite Users with TaboolaWe use Taboola in the marketing and client programs department. We also use Taboola as a revenue driver on our site. The main use for us is as a marketing tool to drive users with similar interests to our content. Since the users are already reading similar content the engagement is pretty high.,Platform is very user friendly. Reports are easy to generate. Engagement from users is high.,I have noticed that customer support has decreased in the past year as Taboola has grown. It sometimes takes four days or more for a campaign to be approved. It used to be immediate and always within 24 hours. Credit card billing with high fees is now mandatory. If a company is going to make credit card billing mandatory don't charge fees. Our expense has increased by around 2.5% which I need to always keep in mind when comparing the CPC of campaigns on competing platforms. Our customer support rep used to give us a lot of help with optimization. We stopped getting support from her over eight months ago and we recently got an email that we now have to contact support@taboola.com even though our spend had almost doubled! However, we just were informed that we will now have a new rep, hopefully we will get more support now. When I say support I mean a rep that contacts us with optimization ideas.,8,Taboola has enabled us to target users to specific content needed to drive key business objectives.,Outbrain,AdWords, Outbrain, Evergage, WordPress, Yoast Wordpress SEO Plugins, Adobe Photoshop, Facebook for BusinessTaboola Works to Promote ContentTaboola is used to increase and promote specific content and bring traffic to websites. This tool is used by the search and content marketing teams.,Taboola ads blend in with the sites they are shown on so users are more likely to click to the content.,I find the interface somewhat difficult to navigate. You are unable to drill down to the article level to view data.,8,Taboola has increased traffic and interaction with sites.,Outbrain,Google Analytics, Bing Ads, Marin Software, AdWords, The Trade Desk
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Taboola
10 Ratings
Score 8.0 out of 101
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Taboola Reviews

Taboola
10 Ratings
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Score 8.0 out of 101
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Reviews (1-3 of 3)
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Kelly Saux profile photo
February 13, 2018

Taboola Review: "Traffic, traffic, traffic."

Score 7 out of 10
Vetted Review
Verified User
Review Source
Taboola is a native advertising platform that I've used to reach top of funnel traffic effectively and on the cheap. You can expect to pay CPM rates below $1 and if you retarget those users via their platform, the CPM rates are usually between $1-$3. It is pretty much a self-serve platform, but I found the Taboola support responsive and well trained.
  • Target top of funnel traffic on the cheap.
  • Transparency when it comes to placements, rates, etc.
  • Ability to exclude underperforming segements, placements, devices, etc.
  • Introduce view-trough and click-through reporting
Generating top of funnel traffic. If premium site targeting is your main goal, this may not be the best platform to reach your goals. You will be able to reach some big publishers (e.g., MSN, Huffington Post, Bloomberg), but a lot of traffic comes from smaller publishers. You have the ability to bid up on specific publishers and/or block specific publishers from your campaigns.
Read Kelly Saux's full review
No photo available
June 16, 2016

User Review: "Driving Onsite Users with Taboola"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Taboola in the marketing and client programs department. We also use Taboola as a revenue driver on our site. The main use for us is as a marketing tool to drive users with similar interests to our content. Since the users are already reading similar content the engagement is pretty high.
  • Platform is very user friendly.
  • Reports are easy to generate.
  • Engagement from users is high.
  • I have noticed that customer support has decreased in the past year as Taboola has grown. It sometimes takes four days or more for a campaign to be approved. It used to be immediate and always within 24 hours.
  • Credit card billing with high fees is now mandatory. If a company is going to make credit card billing mandatory don't charge fees. Our expense has increased by around 2.5% which I need to always keep in mind when comparing the CPC of campaigns on competing platforms.
  • Our customer support rep used to give us a lot of help with optimization. We stopped getting support from her over eight months ago and we recently got an email that we now have to contact support@taboola.com even though our spend had almost doubled! However, we just were informed that we will now have a new rep, hopefully we will get more support now. When I say support I mean a rep that contacts us with optimization ideas.
It really varies depending on the content we upload to taboola. Some campaigns are less expensive than the competition and some are more [expensive], but have the same level of engagement. You can not know unless you try your content with each platform. The Taboola widget on our site is very effective not only for driving revenue but showing our users other articles from our site.
Read this authenticated review
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March 22, 2016

User Review: "Taboola Works to Promote Content"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Taboola is used to increase and promote specific content and bring traffic to websites. This tool is used by the search and content marketing teams.
  • Taboola ads blend in with the sites they are shown on so users are more likely to click to the content.
  • I find the interface somewhat difficult to navigate.
  • You are unable to drill down to the article level to view data.
Taboola is a great tool to promote specific content in a native ad.
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Taboola Scorecard Summary

Feature Scorecard Summary

Content collaboration (1)
6
Content hub (1)
8
Embedded CTAs (1)
8
Content distribution (2)
8.7
Content promotion (3)
10.0
Content automation (1)
8
Audience profiling and targeting (1)
8
Closed-loop tracking and reporting (1)
8
Content performance analytics (3)
7.9
Campaign optimization dashboard (3)
9.9
Competitive analytics (1)
8

About Taboola

Taboola is a content marketing engine from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
Categories:  Content Marketing

Taboola Technical Details

Operating Systems: Unspecified
Mobile Application:No