Google AdSense provides horsepower to your recruiting marketing goals
November 17, 2025

Google AdSense provides horsepower to your recruiting marketing goals

Nicholas Wisel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google AdSense

We use Google AdSense to run recruiting campaigns for adding talent and sales campaign for our freight brokerage services we offer. In terms of recruiting we can target competitors and talent hubs by location, while geofencing the area for precise targeted marketing. When we are targeting for our services we may target a conference where our customers are and geofence that area as well.

Pros

  • Geofencing targeted areas for ads.
  • Ability to target cell phone advertisements.
  • Feedback data on the Google AdSense campaigns to best understand the success or failure of the campaign.
  • Ability to target competitors' talent pools that work in a certain area or location.

Cons

  • Even more detailed data from Google AdSense campaigns. You can never have enough data.
  • I do think setting up the campaigns to run could be a little more user friendly for those new to building the campaigns.
  • Affordability could always be improved to run campaigns as companies' budgets are tightening having more affordability is always helpful to the customer.
  • We have seen steady increases in job application responses whenever we run targeted AdSense campaigns.
  • We see increased website traffic and carrier applications when we run Google AdSense campaigns targeted for finding drivers to join our network.
  • We have received customer leads each time we run customer Google Ad campaigns targeted on conferences we are attending and are even able to setup meetings while we are onsite.
I feel that Google AdSense has a plethora of features and detailed options for you to utilize when building campaigns. I do think there is room to make it more user friendly for beginning users. I had to request help from my Marketing team to build campaigns. Ultimately, that improvement would push my scoring to a 10.

Do you think Google AdSense delivers good value for the price?

Yes

Are you happy with Google AdSense's feature set?

Yes

Did Google AdSense live up to sales and marketing promises?

Yes

Did implementation of Google AdSense go as expected?

Yes

Would you buy Google AdSense again?

Yes

I think any company selling a product or service can benefit from Google AdSense advertising as long as they come with a strategy of who to target with their Ad campaigns. If you just blanket anything and everything with your Google Ads it won't be as effective, and you will be wasting your spend.

Comments

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