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Cengage MindTap vs. TargetX, from Liaison

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MindTap

    Score9 out of 10
    N/AMindTap is an eLearning course management solution from Cengage, a digital learning content and technology provider. For educators, it includes pre-made interactive course materials (such as homework assignments, assessments, etc.), analytics around student engagement and performance, and the ability to customize courses. For students, MindTap offers a mobile app to access eBooks, flashcards, quizzes, grades, and due date reminders.N/A

    TargetX, from Liaison

    Score8 out of 10
    N/ATargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).N/A
    Pricing
    MindTapTargetX, from Liaison
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MindTapTargetX, from Liaison
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    MindTapTargetX, from Liaison
    Considered Both Products
    Cengage
    No answer on this topic
    Liaison
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    86%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    86%
    Implementation went as expected
    6 Answers
    No answers on this topic
    User Ratings
    MindTapTargetX, from Liaison
    Likelihood to Recommend
    9.5
    (8 ratings)
    7.5
    (3 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MindTapTargetX, from Liaison
    Likelihood to Recommend
    Cengage
    We started using the application optimally at the beginning as a digital learning and consultation platform. In it we imported all kinds of bibliographic material so that students could access them with the ease of a tap. The application is perfect for those instructors who are not beginners in HTML. In that case, the application very practically allows them to create a complete course in the shortest possible time because it has a state-of-the-art instructional design. It was excellent for unifying all the basic course plans between teachers teaching the same subject, giving the advantage that all courses at the same level would have exactly the same information and nothing would be overlooked
    Incentivized
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    Liaison
    Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.
    Incentivized
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    Pros
    Cengage
    • digital textbook platform with accessibility tools (read-aloud, note taking)
    • interactive exercises and practice tools
    • assessments including self-check quizzes and customizable exams
    • LTI integration to pass grade information to learning management system
    • excellent support for faculty
    Incentivized
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    Liaison
    • Bulk Email
    • Analytics
    • Event Management
    • 3rd party product bundling & support
    Incentivized
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    Cons
    Cengage
    • The biggest issue our first-time users have with Mindtap is that ad/pop-up blockers often stop the tool from opening. (Mindtap typically opens in a new window vs inside the LMS) This leads to a lot of initial frustration amongst the students early in the course.
    • MindTap lacks a really strong set of roles outside of Instructor and Student. There is no Teaching Assistant role or and IT/Course Builder role. Additionally setting up students workers as TAs in one course while they may be a student in another concurrently has been more than a little cumbersome.
    • The UI is a bit dated and it doesn't implement many responsive web design features, though this can typically be worked around by downloading the free app.
    • The mobile app experience is not as strong for Instructors as it is for students.
    Incentivized
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    Liaison
    • When sending large volumes of email the campaigns can be slow to send
    • The events functions are not as robust as some of the competition
    • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
    Incentivized
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    Likelihood to Renew
    Cengage
    It's hard to imagine not renewing it as the professors would not want to go back to the way their courses were previously populated. The only thing that would cause us to change would be in the textbook changed and the new company offered a better tool
    Incentivized
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    Liaison
    No answers on this topic
    Usability
    Cengage
    Very easy to use.
    Incentivized
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    Liaison
    No answers on this topic
    Support Rating
    Cengage
    The effort from them always feels strong - I'd just recommend they be more prepared for OS (mac) and LMS (blackboard) upgrades
    Incentivized
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    Liaison
    No answers on this topic
    Implementation Rating
    Cengage
    It worked seamlessly with Blackboard
    Incentivized
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    Liaison
    No answers on this topic
    Alternatives Considered
    Cengage
    MindTap is the only learning software I currently use, but in the past I have used Pearson and McGraw Hill learning content. All of these companies are progresses at a similar rate and making great improvements to their educational materials. MindTap, in my opinion has the best customer service support and representatives in the business. Our rep. has been very responsive.
    Incentivized
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    Liaison
    Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
    Incentivized
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    Return on Investment
    Cengage
    • The positive impact is to help students practice statistics to solve business problems.
    • The negative side is that the pricing might be too high compared to other free options available, even though the free options might not have the same features MindTap has.
    Incentivized
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    Liaison
    • Increases in enrollment!
    • More efficient funnel
    Incentivized
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