Centrical vs. Topic

It is appropriate and I am sure it will meet your organization's needs if you are looking for an end to end Learning Management System, where you can design and upload content for your different programs. Centrical is also highly recommended if you are looking to gamify programs. Another strong point is performance management as it allows for real-time KPI information and analysis and for some precision on-demand learning. It does not have a plug and play course catalog, so it isn't a solution if you are looking for a catalog of courses for employee development.

Incentivized

Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.

• User-friendly platform for both admins and end users
• Scalable and compatible with desktop, laptop, tablet, and mobile devices
• Strong customer success team behind their product

Incentivized

• Content Brief
• Competitive SERP ranking analysis
• Grouping content topics together to see related keywords/ content clusters easily
• Analyzing Google Search Console data for content refresh opportunities

• Integration with more platforms through API
• More in-depth support articles at their database for narrative config/design
• More plug and play narrative options for beginners

Incentivized

• Using the GSC data to find new, adjacent content opportunities.
• They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
• Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that

Overall, this is a great product, with many flexible and value-add characteristics. The variety of flavors it offers to configure learning and performance management solutions from scratch, together with a strong team behind it and the appropriate support channels, make this an ideal option for most organizations.

Incentivized

There is a dedicated support team available and a support platform 24/7. Tickets are worked on quickly and a sense of urgency is understood by the provider. Feedback is taken into consideration, and one thing that makes a huge difference for me is the fact that there is a product development team that constantly reaches out and enhances the product to adapt to clients' needs.

Incentivized

We selected Centrical especially because of the ease to configure and how you may integrate compelling narratives into your programs. It makes a big difference to add personality to it. You may use the "out of box" options, but also you can configure your own based on your needs. This user-friendly platform is also guaranteed to be secure and compliant to PCI standards, which makes a huge difference.

Incentivized

Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.

• Increase in Learner Satisfaction NPS Scale Score
• Increase in Learner Engagement
• Higher quality of Learning Design with this authoring tool
• Impact to performance KPIs and shorter time to competency

Incentivized

• It has greatly reduced the number of hours our SEO team has to review content
• Has sped up our content briefs by hours per brief
• Great for helping us to see what content is performing well / needs help via the Google Search Console integration